Out With the Old, In With the Bold: Swash® Laundry Detergent Announces Rebrand
Swash® laundry detergent promises to care for, not just clean, your clothes. While Swash® laundry detergent is still the same trusted and simple to use formula, consumers will see an updated look and feel that you have to squeeze to believe.
"We're excited to introduce a brand new look and feel for the Swash brand, as well as a re-engineered cap – the Auto Stop Top," says
With its Auto-Stop Top that takes the guesswork out of measuring, and the 8x concentrated formula that gets you the clean you want for less, Swash® detergent disrupts the way you do laundry, so you can focus on squeezing a little more out of life.
The #1 brand recommended by
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*Swash and the other mentioned brands are all owned and distributed by |
With more than 100 years of laundry experience,
- Auto-Stop Top: This cap takes the guesswork out of measuring and dispenses the right amount of detergent for you.
- Ultra-Concentrated: This ultra-concentrated detergent washes up to 80 regular loads per bottle. It's 8x concentrated so you need less than regular detergent and can be used in all machines.
- Scents: With a fragrance and unscented option, your clothes will smell fresh and clean.
- Smells Like Clean Laundry: Infuse your laundry with the scent of fresh linen that smells, well, clean.
- Smells Like Nothing: Knock your laundry scentless with a fragrance and dye-free formula.
The newly rebranded Swash® laundry detergent is now available online, with an MSRP of
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