SUBARU OF AMERICA REPORTS JANUARY 2024 SALES RESULTS
- 18 consecutive months of continued yearly month-over-month growth
- Forester regains top seller position – up 24.8 percent
"January was a strong sales start thanks to the hard work and commitment of our retailers," said
Forester regained its position as the top performer by volume with 12,619 vehicle sales, a 24.8 percent increase over the same month in 2023. Crosstrek sales followed closely behind with 11,325 vehicles sold in January, and Outback sales also remained strong with 11,300 vehicles sold. In addition to these sales volume leaders, Legacy posted a 17.5 percent increase over the same month in 2023.
"Subaru's sales results in January continued an 18-month streak of consecutive year over year increases as retailers have doubled down on providing a customer experience that sets Subaru apart," said
Carline |
Jan-24 |
Jan-23 |
% Chg |
Jan-24 |
Jan-23 |
% Chg |
|
MTD |
MTD |
MTD |
YTD |
YTD |
YTD |
Ascent |
3,718 |
4,582 |
-18.9 % |
3,718 |
4,582 |
-18.9 % |
BRZ |
250 |
332 |
-24.7 % |
250 |
332 |
-24.7 % |
Crosstrek |
11,325 |
12,706 |
-10.9 % |
11,325 |
12,706 |
-10.9 % |
Forester |
12,619 |
10,114 |
24.8 % |
12,619 |
10,114 |
24.8 % |
Impreza |
2,255 |
2,451 |
-8 % |
2,255 |
2,451 |
-8 % |
Legacy |
1,492 |
1,270 |
17.5 % |
1,492 |
1,270 |
17.5 % |
Outback |
11,300 |
10,416 |
8.5 % |
11,300 |
10,416 |
8.5 % |
|
379 |
499 |
-24.1 % |
379 |
499 |
-24.1 % |
WRX |
1,172 |
2,006 |
-41.6 % |
1,172 |
2,006 |
-41.6 % |
TOTAL |
44,510 |
44,376 |
0.3 % |
44,510 |
44,376 |
0.3 % |
About
Director, Corporate Communications
(856) 488-8615
dinfante@subaru.com
Corporate Communications Manager
(856) 488-5093
danton@subaru.com
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com
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