e.l.f. Cosmetics Launches its First Beauty Shopping Experience for Apple Vision Pro: a Multi-Sensory, Immersive visionOS App, Developed by Obsess
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The “your best e.l.f.” visionOS app includes first-of-its-kind features specifically designed for Apple Vision Pro to take advantage of its three-dimensional (3D) user interface that users control with intuitive hand and eye movements.
The spatial experience encourages users to unwind and explore the best versions of themselves through playful, inspirational environments that contextualize an assortment of 3D e.l.f. products. In addition to shopping via Apple Pay, users can participate in relaxing activities to be “your best e.l.f.” such as guided meditations, stretching exercises and an interactive “Paint by Numbers” game.
The app was created in partnership with Obsess, an immersive shopping platform and visionOS developer.
“`Your best e.l.f.’ is a game-changing beauty experience that welcomes users to relax, de-stress and focus on being their best self,” said
Users are invited to explore three distinct environments – Camo Cove, Big Mood and Halo Glow – each themed after an e.l.f. holy grail product available for sale within the app. Each environment enables users to experience e.l.f. in a way that has not been possible before with other devices. All in-app products and scenes have been modeled in 3D and rendered at a 4K display from each eye of the device.
“We know that emotional connection plays a large role in consumer decision-making, and that's the intention behind the e.l.f. app for Apple Vision Pro," said
To celebrate the launch of the experience, e.l.f. will host a sweepstakes to win the Apple Vision Pro. Be sure to be on the lookout across e.l.f.’s social channels for more details on how to enter.
e.l.f.’s app for Apple Vision Pro can be downloaded for free from the new visionOS
About e.l.f. Cosmetics
Since 2004,
About Obsess
Obsess is the leading immersive shopping platform that enables brands and retailers to create fully branded, discovery-driven 3D e-commerce experiences on their websites and on Apple Vision Pro. The company has launched over 300 immersive experiences for global brands across the fashion, beauty, luxury, home, retail, CPG, grocery and media categories. Obsess is creating the next-generation online shopping interface. Every Obsess virtual experience is built for cross-platform distribution, so that brands can increase ROI and extend their virtual footprint across the web, mobile, gaming platforms and Apple Vision Pro. The company is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240202593487/en/
Media
e.l.f. Beauty Corporate Communications Inquiries:
mfried@elfbeauty.com
Consumer Media Inquiries:
brittany@weareshadow.com
Business Media Inquiries:
elf@5wpr.com
For Obsess Inquiries:
dpoggi@bcg-pr.com
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