Coty signs long-term agreement with Italian luxury fashion brand Marni, further reinforcing alliance with
This new agreement solidifies Coty’s commitment to strengthening its presence in the luxury fragrance segment through a long-term partnership with Marni, establishing a coalition grounded in shared values of expertise, innovation and forward-thinking creativity.
Barbara Calò, Marni’s CEO, added: “The alliance with Coty, a pioneering force in the beauty industry, marks a pivotal moment in the evolution of Marni, in line with our commitment to offer a holistic brand experience. Through the introduction of fragrances and beauty products, that will seamlessly integrate into our brand universe, we’re redefining the brand's boundaries, opening up new opportunities of affirmation for Marni.”
The first offering under this licensing agreement is expected to launch in 2026. The collection will focus on translating Marni’s creative and fashion-forward identity into the realm of beauty. With the launch building on Marni’s distinct brand equity to deliver a premium offering, it promises a unique and elevated beauty experience for consumers.
Through the agreement with Marni, Coty strengthens its partnership with
"We are very glad to further consolidate our Group’s strategic partnership with Coty and to invest in Marni’s successful ability to explore new, relevant business grounds. This long-term vision agreement gives Marni the opportunity to shape its values in new creative ways and to strengthen its luxury positioning by landing in the world of beauty and fragrances," commented
About
Founded in
About Marni
Founded in 1994, Marni is recognized as the most artistic, color-savvy, life embracing, off-beat brand in the luxury segment. Renowned for its subversive collections, Marni has consistently challenged the traditional codes of fashion and the seriousness of dressing up, celebrating individuality through its distinctive approach to materials and colors, combined with a unique taste for prints and shapes. The aesthetic paradigm mirrors the vision of creative director
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Antonia_werther@cotyinc.com
simone_emanuele@marni.com
Source: Coty