The College for Financial Planning®—a Kaplan Company Releases 2024 Survey of Financial Planning Professionals’ Views on Issues Ranging from Job Satisfaction to DEI to AI
- Top Reasons for Pursuing a Financial Services Career: 33% joined their financial services profession due to a desire to help others manage their finances and take control of their retirement; 14% joined due to their interest in investing, wealth management, and finances; 12% were referred to the industry by others, including friends, family, and colleagues; 9% joined due to its opportunity for advancement and earning potential, or because the opportunity arose; and 7% previously worked in a career adjacent to financial services that naturally led them to the profession.
- Diversity: 54% of financial planners believe that the industry is doing the right amount to support Diversity, Equity and Inclusion (DEI) efforts; 23% say it’s doing too little; 22% say it’s doing too much. Those who believe the industry is doing too little say it is mainly because they still see a lack of representation within the industry.
- Advent of Artificial Intelligence: According to respondents, the rise of artificial intelligence/robo-advisors is the biggest single challenge facing the financial planning industry in the next five years. Respondents believe that AI/robo-advisors will lead to misinformation and a decline in the demand for financial planners as the robo-advisors will be able to provide their services at little to no cost.
- Career Satisfaction: Approximately 8 in 10 of those surveyed believe their company’s financial education and training programs are critical to helping employees feel career satisfaction and for retaining and engaging employees.
- Confidence: On average, 80% of surveyed respondents report becoming more confident in speaking with clients after earning their most recent financial credential, with CFP® certificants the highest among the graduates at 91%.
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The full report with additional results and analysis can be found on the College’s website.
To schedule an interview about the survey results, contact
Certified Financial Planner
*The survey was sent to recent graduates of the CFFP’s own CFP® Certification Professional Education Program, each of its 11 professional designation programs, and its Master of Science degree programs. From June through
About the College for Financial Planning®—a
Founded in 1972, the College for Financial Planning®—A
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