Volkswagen's 'An American Love Story' Ad Zooms Ahead With 394% Surge in Traffic on Cars.com During the Big Game
Automotive Advertisers Volkswagen, Kia, Toyota and BMW See an Average Traffic Spike of 235% on
Even though
Brand and Commercial |
Brand Lift on |
|
394 % |
Kia "Perfect 10" |
265 % |
Toyota "Dareful Handle" |
223 % |
BMW "Talkin Like Walken" |
158 % |
"The biggest sports event of the year is a huge opportunity for brands to capture the attention — and spur action — from an engaged viewing audience. At
While each automaker that aired an ad saw traffic increases to its overall brand pages on
-
Kia's all-new EV9, an electric three-row SUV, saw a 2,497% boost in traffic after its ad aired.
Cars.com recently reviewed the EV9, and with high praise. -
Used Volkswagen Microbuses and Beetles, which were prominently highlighted during
Volkswagen's evolutionary ad, saw a 4,020% and 1,307% lift in traffic, respectively, after airing. The ID. Buzz is coming to dealer lots in 2024, and it will be interesting to see if it makes an appearance in next year's Big Game. -
Toyota's New Tacoma pickup truck, the focus of Toyota's ad, received a 1,223% increase in traffic after airing.
- BMW's New 5 Series cars saw a 1,008% lift in traffic after the humorous, celebrity-driven ad hit screens. While the i5 Series is still new to the marketplace, it also saw a bump in traffic.
Methodology
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