PAR Technology’s Punchh® Recognizes Trailblazers in Customer Loyalty with Annual Awards Celebration
PAR Punchh® Celebrates Eight Industry Innovators in Customer Engagement
Selected from PAR Punchh’s diverse customer base of over 275 brands, the winners demonstrated excellence in utilizing the PAR Punchh platform for customized loyalty program management, omnichannel engagement, digital campaigns, personalized offers, and more.
“We are thrilled to celebrate the success of our clients who have embraced the PAR Punchh platform to enhance their customers' experiences,” said
As Rookie of the Year, Goodcents strategically elevated their position by implementing the PAR Punchh-powered Goodcents Rewards Refreshed loyalty program. Leveraging Punchh's Loyalty Strategy services, Goodcents not only achieved impressive customization, data utilization, and direct communication capabilities through their app but also signaled a strategic move to scale operations and enhance customer engagement. RaceTrac earns the C-Store Champion title for its innovative RaceTrac Rewards loyalty program, which saw a 46% year-over-year increase in loyalty transactions and a 76% year-over-year rise in loyalty revenue in 2023, underscoring its commitment to enhancing customer experiences and driving member engagement.
Named Top International Customer, Taco Bell Romania achieved significant growth in loyalty app participation, leveraging their Taco Bell Rewards program to enhance customer experiences and drive increased engagement through digital and social media campaigns, resulting in consistent growth across various metrics in a market where Mexican cuisine is still an up-and-coming delight. The Campaign Hotshot award goes to Charleys Philly Steaks, whose strategic use of data analytics enabled them to tailor personalized messages and promotions, resulting in increased adoption, purchase frequency, and surpassing benchmarks for sign-ups, unique users, and average check size in 2023.
Pancheros earns the Retention Rockstar title for their steadfast focus on loyalty, boasting a remarkable 47% retention rate in Q3 2023, surpassing fast-casual benchmarks, through integrated tactics promoting referral offers, digital ordering deals, and local cause campaigns, further highlighted by a significant referral sign-up rate and quarterly transaction growth. Last but not least, McAlister's secures the All Star title for their innovations such as the subscription
Over 275 global enterprises in 20 countries, including brands like
About
For more than 40 years, PAR Technology Corporation’s (NYSE Symbol: PAR) cutting-edge products and services have helped bold and passionate restaurant brands build lasting guest relationships. We are the partner enterprise restaurants rely on when they need to serve amazing moments from open to close, during the most hectic rush hours, and when the world forces them to adapt and overcome. More than 70,000 restaurants in more than 110 countries use PAR’s restaurant point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.
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chris_byrnes@partech.com
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