Incoming
"Will is an experienced and forward-thinking leader with a bold vision for AFC," said
A seasoned operator, Mitchell brings 20 years of experience spanning strategy, planning, business development and operations — including more than eight years with AFC. Since joining the company in 2015, Mitchell has held roles of progressive leadership and responsibility, culminating most recently with his promotion to chief operating officer in 2021. Under his watch, AFC has grown market share, launched new flexible financing solutions for independent dealers and advanced the company's digital transformation while continuing to deliver best-in-class customer experience. Prior to his time with AFC, Mitchell held business development and strategy roles at companies in the energy and other industries. He also served for eight years in the
"I'm humbled and thrilled to bring my experience, energy and vision to the helm leading AFC," said Mitchell. "I'm fortunate to begin my tenure as AFC president from a position of strength, with an amazing team dedicated to helping independent dealers achieve their dreams. Together, we've built an industry-leading offering — and together, we'll continue innovating and delivering the very best service and products to help our customers be more successful."
Mitchell will succeed outgoing AFC president
AFC helps independent dealers grow their business faster by providing financing for used vehicle inventory. Across the US and
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