EL SEGUNDO, Calif.--(BUSINESS WIRE)--Feb. 20, 2024--
Mattel, Inc. (NASDAQ: MAT) has promoted Krista Berger to Senior Vice President, Barbie and Head of Dolls. It was announced by Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to whom Berger reports.
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Krista Berger, Senior Vice President, Barbie and Head of Dolls, Mattel (Photo: Business Wire)
"I am delighted to announce Krista Berger's well-deserved promotion to Senior Vice President, Barbie and Head of Dolls,” said McKnight. “Krista's stellar, 15-year journey with Mattel reflects her unwavering commitment and invaluable contributions to the company. I have had the privilege of working closely with Krista for years, and her promotion is a testament to her dedication, strategic vision, and exceptional leadership. I look forward to seeing Krista excel in her new role and continue to elevate our Dolls category to new heights."
In her new role, Berger will lead Product and Brand Marketing for Mattel’s Dolls category globally. Berger's career at Mattel began in the Dolls division, where she established a robust foundation of intellectual property, licensor management, and commercial expertise across the Dolls portfolio and the U.S. Barbie business. When Mattel acquired Mega Brands in 2014, Berger served as a key member of the integration team, leading the Mega strategic rebranding initiative that resulted in increased distribution and impressive double-digit sales growth in the construction category. In 2017, Berger returned to the Barbie team and helped drive record performance by increasing the toy business by over 60%. Notably, Berger’s vision and leadership played a pivotal role in the re-establishment of Barbie as the #1 global doll property.
In her most recent role as Vice President for American Girl Marketing, Partnerships, Content Development, and Sales, Berger’s experience was instrumental in driving the success and innovation of the American Girl brand.
"Having the opportunity to develop products and experiences that allow children to see themselves reflected in the world is a tremendous honor,” added Berger. “In collaboration with my exceptional team, leadership across Mattel and our external partners, I look forward to advancing Mattel’s iconic portfolio of beloved brands for years to come.”
Berger’s contributions and dedication to excellence have garnered several industry recognitions including the Ad Age 40 Under 40, Brand Innovators 40 Under 40, and the Women In Toys Wonder Women Award. She is highly active in the Women of Mattel ERG, serving as President from 2020-2022 and current Executive Sponsor.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
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Press Contacts
Niki Kazakos
Niki.Kazakos@Mattel.com
Casey McDonald
Casey.McDonald@Mattel.com
Source: Mattel, Inc.
