Digital Turbine's New Report Highlights Brands With "BIG" Opportunities in Mobile Games
From
With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population. This fills a crucial void by identifying who is poised to harness this dynamic platform across various brand categories and game genres.
From Airlines to QSRs, Brick-and-Mortar Retailers to Beauty & Cosmetics, the B.I.G. BRAG Index IV highlights over 100 brands with untapped advertising potential in mobile games. Whether targeting fitness enthusiasts, adventure seekers, or beauty aficionados, the index offers invaluable insights for crafting tailored marketing campaigns in 2024.
The B.I.G. BRAG Index is based on a survey of 1,200
-
Word Gamers show an affinity for fitness and travel, with top brands including
Red Bull ,Delta Airlines , andPanera Bread . - Puzzle Gamers gravitate towards beauty and adventure, favoring brands like Aveeno, Travelocity, and Lululemon.
- Card Gamers exhibit a penchant for beauty and DIY projects, embracing brands such as Tarte Cosmetics, Ace Hardware, and SHEIN.
-
Action Gamers also love action offline, enjoying adventure sports and outdoor activities, aligning with brands like
Jordan , Levi's, and Travelocity.
Mobile gaming presents an unparalleled opportunity for brands to connect with consumers at scale. With over 150 million players in the
The B.I.G. BRAG Index also reveals the profound impact of in-game advertising, which averages up to 22 seconds of attention—nearly ten times the engagement of popular social media platforms. Moreover, mobile gaming offers advertisers access to a unique audience segment, with 21% of mobile gamers eluding traditional social media outreach efforts.
Despite this staggering appeal, brand advertisers have been slow to capitalize on the mobile gaming phenomenon. While nearly 11% of app usage occurs within mobile games, advertising spending in this space languishes at less than 4% of total ad spend.
About
About Apptopia
Apptopia is a leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including
Media Contact
Daniel.gal@digitalturbine.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/digital-turbines-new-report-highlights-brands-with-big-opportunities-in-mobile-games-302073901.html
SOURCE