BARK Expands Consumables Business With Launch of Cereal-Inspired Dog Treat Collection to Inject Innovation, Fun & Humor Into Retail Pet Aisles
The Snack Pack applies ‘80s and ‘90s human cereal box concept to high quality dog treats with unique packaging, mascots and QR-code-based interactive experiences
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BARK's new dog treats collection is reminiscent of ‘80s and ‘90s breakfast cereals with unique packaging, mascots and surprises in every box. (Photo: Business Wire)
With new recipes developed by BARK’s team of dog food experts and nutritionists, the collection offers a variety of meat and allergy-friendly options in crunchy and soft-baked textures, and all are free of artificial preservatives, corn and soy:
- BARK Frosted Socks™: Crunchy, yogurt berry dog treats made with real fruit and yogurt
- BARK Fruity Toot Loops™: Crunchy, mixed berry dog treats made with real fruit and nutritious grains
- BARK Go Nuttys™: Honey peanut flavored soft-baked dog treats made with nutritious grains
- BARK Lucky Duckies™: A turducken recipe soft-baked dog treat packed with protein
- BARK Clucky Nuggy Yums™: Chicken nugget recipe soft-baked dog treat packed with protein and nutritious grains
- BARK Beefy Meat Hunks™: Soft and meaty beef recipe dog treats packed with protein and nutritious grains
- BARK Porky Meat Hunks™: Soft and meaty pork recipe dog treats packed with protein and nutritious grains
Designed by BARK’s in-house design team, The Snack Pack product packaging is reminiscent of ‘80s and ‘90s cereal boxes, with interactive activities on the back of each box to engage both dogs and dog parents. Each package also includes a QR code, revealing the chance to win fun prizes for customers including a free year-long
To coincide with the treats, BARK is releasing plush dog toy versions of each treat’s mascot, including
“We’re thrilled to dive deeper into consumables with The Snack Pack launch, which will build on our growing consumables footprint in both retail and direct-to-consumer channels,” said
BARK has served more than 6.5 million dogs around the world since its founding. With over a decade of deep customer insights, the company took its extensive knowledge of dogs and what they love and brought it to the food industry with the launch of BARK Food in 2023. BARK is prioritizing growing its consumables business in 2024 and breaking through in a crowded, established category with fun, nostalgia-inducing products for dogs and dog parents.
To learn more about the Snack Pack and to purchase, visit bark.co or target.com or visit Target stores.
About BARK
BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog’s breed, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions,
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