Optimum Selects Publicis O1 As Agency of Record
O1 to Handle National, Regional and Local Creative, Media, PR and Production for Optimum with a Focus on Driving Brand Awareness and Consideration Among Consumers
O1 was created as a dedicated team specifically for Optimum and is powered by a collective of Publicis Groupe agencies. Saatchi & Saatchi will lead brand strategy and creative development; Connect at Publicis Media will support national, regional and local media planning and buying; MSL will guide external media relations and brand reputation building; and PXP will lead performance-driven production.
“As we look to engage with our customers in new and dynamic ways, we are thrilled to bring the unmatched tenacity, creativity, and partnership of O1 to Optimum,” said
Working closely with Optimum’s internal teams, O1 will leverage its capabilities in brand building, creative commerce, data-driven communications, influencer marketing, public relations and more to enhance brand awareness and consumer consideration across Optimum’s 21-state footprint.
“In order to reach our customers where they are – in their local communities – we needed a partner that understands how to reach and resonate with all of our markets and audiences, and that was O1,” said
“With creative ideas backed by data, technology, media, brand reputation and production, together we will build a brand platform for connecting customers to the Optimum brand in meaningful ways,” said
About Optimum
Optimum is a brand of
About Publicis Groupe – The
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 100,000 professionals.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240229857647/en/
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Publicis Groupe/MSL
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