Cloudflare Expands Capabilities to Protect Organizations Against Emerging Threats with Defensive AI
Now with Defensive AI, organizations can implement a personalized approach to protect their workforce and data, conquering tomorrow’s threat landscape
The crown jewels and trade secrets of organizations vary, and to protect them, organizations require highly agile security strategies. While AI holds tremendous potential for organizations, it also allows threat actors to rapidly increase their effectiveness and renders one-size-fits-all security offerings obsolete. Adopting a personalized approach to security – looking at an organization’s own traffic patterns – has the power to shift the cybersecurity balance back in favor of defenders.
“Fighting AI with AI is now a non-negotiable. And a personalized approach to protect data and defend against complex threats unique to an organization’s attack surface, at-speed, and scale, is paramount,” said
With Defensive AI, Cloudflare’s AI models look at a specific customer traffic patterns, providing that organization with a tailored defense strategy unique to their environment, allowing customers to:
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Protect the Modern Web:
APIs comprise 57% of all dynamic traffic on the web and underpin the most popular apps and services for businesses.
Cloudflare is developing API Anomaly Detection, which will help prevent attacks designed to damage applications, take over accounts or exfiltrate data. It will leverage AI to learn the behavior of an application and build a model of what a sequence of good requests over time looks like. The resulting traffic model is used to identify attacks that deviate from the “normal” behavior – acting as a guardrail to help stop potentially malicious activity. - Secure the Number One Threat Vector – Email: Nine out of every ten cyber attacks begin with a phishing scam, so reducing the risk presented by email is pivotal to upholding cyber resilience. Cloudflare’s Cloud Email Security solution stays ahead of threat actors by training AI models to identify different parts of a message and flag suspicious content. The rise of AI-enhanced attacks are making traditional email security providers obsolete, as threat actors can now craft phishing emails with little to no language errors. But while trends like Generative AI continue to evolve, Cloudflare’s models analyze all parts of a phishing attack – most of which are harder to fake.
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Mitigate threats posed by employees – whether accidental or on purpose: Almost half of insider threat incidents involve an employee with privileged access to company assets – underscoring the importance of a
Zero Trust approach. Cloudflare Gateway will allow customers to create a baseline of their organization's user behavior and resources being accessed, to flag or filter what presents as risky or unauthorized. This will provide both a score for users themselves and resources, both those that are managed internally and external resources an organization reaches out to.
To learn more, please check out the resources below:
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Blog: The Rise of Defensive AI: Cloudflare’s Framework for Defending Against Next-
Gen Threats - Blog: Dispelling the Generative AI Fear: Cloudflare’s Cloud Email Security Strategy on AI Generated Emails
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Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expect,” “explore,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these words, or other similar terms or expressions that concern Cloudflare’s expectations, strategy, plans, or intentions. However, not all forward-looking statements contain these identifying words. Forward-looking statements expressed or implied in this press release include, but are not limited to, statements regarding the capabilities and effectiveness of Cloudflare’s Defensive AI, Cloudflare’s API Anomaly Detection, Cloudflare’s Cloud Email Security solution, Cloudflare Gateway and Cloudflare’s other products and technology, the benefits to Cloudflare’s customers from using Defensive AI and Cloudflare’s other products and technology and from integrating API Anomaly Detection, Cloud Email Security Solution, Cloudflare Gateway and Cloudflare’s other products, the potential opportunity for
The forward-looking statements made in this press release relate only to events as of the date on which the statements are made.
© 2024
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