Digimarc Powers New Consumer Engagement Capabilities and Insights
“Our latest version of Digimarc Engage provides a seamless experience between physical and digital domains that is not possible with any other consumer engagement offering. Businesses can now build holistic, fully integrated marketing campaigns using a combination of the product and digital and physical promotional assets to engage, inform, and motivate consumers to action more quickly,” said
An Evolving Omnichannel Landscape
Consumer trends are reshaping the landscape of digital, hybrid, and physical sales channels. A critical element of this hybrid landscape is omnichannel consumer engagement. Being omnichannel goes beyond being accessible at every touchpoint. Instead, it necessitates a seamless and unified experience.1 Seventy-four percent of consumers use a combination of physical and digital to research and buy products.2
Mixed communications channels such as brand-owned direct-to-consumer, marketplaces, and social commerce have emerged and continue to evolve, making it increasingly difficult for companies to deliver consistent consumer experiences across all consumer touchpoints. Exacerbating this challenge, consumers do not think of themselves as digital or physical consumers. They expect consistent experiences across channels.3
Revolutionizing Consumer Engagement Capabilities and Insights
Three new features of Digimarc Engage include industry firsts in consumer engagement: support for consumer product variants enabling companies to deliver different digital content from variations of a product with the same Global Trade Item Number (GTIN), such as seasonal packaging, retailer exclusives, or in-market tests; the ability to extend contextual redirection of digital content beyond simply products to physical and digital promotional assets such as web display ads, social media posts, printed materials, and signage, while easily tying the performance of these promotional assets to the product itself; and support for shortened “smart” uniform resource locators (URLs) that redirect to a full web address, providing users with increased flexibility and control when activating digital assets where no physical product or printed QR code is involved.
Building on these revolutionary consumer engagement capabilities,
“Bridging the physical and digital realms is paramount to a company progressing on its digital transformation journey while addressing evolving consumer expectations. We deliver this functionality while providing the ease and simplicity of working with a single platform provider to ensure a seamless and secure omnichannel experience,” added Sickles.
A Future-proofed Solution
With GS1 Digital Link at its core, Digimarc Engage adds dynamic intelligence on top of this critical industry standard to create a direct communication channel between companies and consumers via the products they purchase and consume—a requirement of emerging regulatory efforts such as the Digital Product Passport (DPP) in
And importantly, like all
Learn more about Digimarc Engage at Digimarc.com or contact us at product@digimarc.com.
About
1 Deloitte, “An Omnichannel Strategy for a Changing CPG Landscape,” 2024.
2 YouGov, International omnichannel retail report 2021.
3 Deloitte, “An Omnichannel Strategy for a Changing CPG Landscape,” 2024.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240312770475/en/
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