Turning Clutter into Cash: Nextdoor Insights Reveal an Upcycling Opportunity in America’s Annual Spring Cleaning Trend
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According to survey results conducted by
- The majority of spring cleaners spend at least a full day on this chore – while 18% plan to dedicate a full week or more to their deep cleaning.
- Removing clutter is the top reason adults choose to participate, with 79% of respondents citing this motivation.
- 94% of respondents are in a better mood after they have cleaned.
While the data showed that the time commitment for this deep dive cleaning clearly is worth the effort, these activities can also be a source of income. Faced with rising costs of living in 2023, neighbors sold more than 3.8 million items on Nextdoor’s For Sale & Free marketplace. From kitchen gadgets and bicycles to exercise equipment and automobiles, the marketplace gives neighbors access to an easy, environment-friendly way to offload unwanted items and turn their clutter into cash. Nextdoor’s data revealed that in 2023:
-
Nearly 49K items sold for over
$5,000 ; while items ranged from wrought iron gates to complete ceramics studios, 80% of these big-ticket sales were in the automotive category. -
Items listed in the
$50-$100 range had the highest sell through rate on the marketplace. - For those just eager to get rid of clutter, 34% of items sold were listed for free.
“Spring cleaning is a real nationwide phenomenon,” said
To learn more about Nextdoor’s survey of spring cleaning habits, visit the
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