OUTFRONT Media Continues to Push Digitization of OOH Forward with Significant Expansion of Programmatic Transit Advertising in NYC
Advertisers to Have the Ability to Reach Millions of People with Thousands of active Liveboards Inside Nearly All of the MTA's
In 2023, OUTFRONT conducted a successful pilot launch of programmatic capabilities on over 900 Digital and Video Urban Panels (DUPs/VUPs) outside MTA
This expansion creates America's largest programmatically available full-motion transit network.
"Transit advertising's ability to impact consumers along their daily journeys and multiple times throughout the day brings phenomenal, contextual reach at a time when brands are seeking innovative ways to make digital connections in the face of cookies going away, a fragmented media world, and other challenges," said
Among the advertisers to take advantage of this expanding digital capability are The Trade Desk, Fresh Pet, the
"Given our longstanding advertising relationship with OUTFRONT, we knew they would be a great partner to work with on the MTA's programmatic DOOH launch," says
"Programmatic OOH continues to be a major part of our digital media mix and we're thrilled to be able to extend our holiday game messaging to Outfront Liveboards as another integral touchpoint to reach fans throughout their day," said
Strategically located in high-dwell environments with minimal distractions, programmatic DUPs/VUPs and Liveboards utilize static and video ads to capture the attention of consumers and create deeper brand engagement. OUTFRONT's comprehensive post-campaign report includes impression delivery, spend and timing of ad plays.
"The expansion of OUTFRONT's programmatic offering was perfect timing for our Fresh Pet campaign as transit advertising plays a key role in the consumer's path to purchase," said
To learn more about how brands can benefit from OUTFRONT's programmatic transit advertising network, watch this video.
OUTFRONT assets are available through our programmatic partners: Vistar, Place Exchange, and
Contact programmatic@outfront.com for specs and more information.
About
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in
Website references included in this press release have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.
OUTFRONT Media Contacts:
212-986-7080
outfront@lippingroup.com
646-876-9404
courtney.richards@outfront.com
212-297-6573
stephan.bisson@outfront.com
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