Solo Brands Selects PMG as Media Agency of Record for Solo Stove
–Change marks refresh of marketing efforts under
Through the new partnership,
"We’re thrilled to collaborate with PMG to unleash the full potential of our media capabilities and to improve our marketing effectiveness on Solo Stove," said
The selection of PMG as the media agency of record is part of Solo Brands’ plan to evolve its marketing strategy and partnerships, under the Company’s new executive leadership. McGoohan joined the Company last month in the newly created position of Chief Growth Officer, bringing more than 20 years of consumer goods marketing and strategy experience at companies including Mondelez International, Central Garden & Pet, and
“The Solo Stove brand and its leading portfolio of outdoor products have catapulted into the cultural conversation,” said George Popstefanov, Founder & CEO of PMG. “We want to capture that interest by pairing it with a strategic, data-informed media strategy to give it the pull-through it needs to help scale its growth through customer acquisition and increased brand engagement. We’re excited about the possibilities of what we can do together.”
Solo Stove adds to PMG’s deep retail industry expertise and portfolio of omnichannel customers which include Beats by Dre, Kohler, Rothy’s, and TheraBody.
About
About PMG:
PMG is a global independent marketing and technology services firm that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in
Named to Ad Age’s 2023 A-List, MediaPost’s 2022 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. PMG is proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s 2023 #1 Best Workplaces in Advertising & Marketing and Best Workplaces for Women, and to be the only company named to Ad Age’s Best Places to Work nine years in a row. For more information about PMG, visit www.pmg.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240320841519/en/
PMG Media Contact:
+1 646 456 4505
david.labar@pmg.com
Solo Brands Media Contact:
SoloBrandsPR@icrinc.com
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