Award recognizes company’s use of AI to enhance the customer and Team Member experience
“Our team members are known for providing legendary service in our stores. Our goal is to further empower them through technology, making them the heroes as they serve our customers,” said
Tractor Supply’s award-winning project uses AI in two capacities. The “Computer Vision” component uses artificial intelligence to efficiently alert Team Members when a line is building at the register and additional help is needed. It will also notify Team Members when customers are browsing or need help in certain areas of the store, eliminating the need for customers to seek out a Team Member and ask for help.
The second component of the project is a generative AI application called “Hey GURA.” Provided to each of the company’s store Team Members via their handheld devices and earpieces, the app enables Team Members to 1) ask for recommendations on the appropriate product for a customer’s situation, 2) learn more about products sold in
To win a CIO 100 Award, applicants must successfully show an external panel of judges that they have executed their project well in uncommon or innovative ways. Winning applications must also demonstrate measurable business value, whether by creating competitive advantage, optimizing business processes, enabling growth, improving relationships with customers or digitally transforming the business.
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About the US CIO 100 Awards
The annual US CIO 100 Awards celebrate 100 organizations and the teams within them that use IT in innovative ways to deliver business value, whether by creating competitive advantage, optimizing business processes, enabling growth, or improving relationships with customers. The award is an acknowledged mark of enterprise excellence. Coverage of the 2024 US CIO 100 award-winning projects will be available online at www.cio.com in the weeks and months leading up to the event.
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