Kaplan Launches Buyer Agency Professional Designation to Help Real Estate Agents Navigate Looming Major Changes to the Industry’s Business Model
Among the skills that real estate professionals will learn in the eight-hour, live online course:
-
Buyer Agency and Responsibilities: Learn the responsibilities of a buyer agent. - Unique Value Proposition: Create a compelling buyer agent value proposition that fits your style and demonstrates your value to potential buyers.
- Professional Fees: Find out the steps to secure your professional fees, including who can and can’t pay you.
- Service Menu Approach: Create a menu of services that allow you to deliver the services the buyer needs.
- Professional Service Agreement: Learn what this is, how to use it, and when to use this type of written agreement.
“On a scale of 1-10, the National Association of Realtors’ decision to change how commissions are secured is a 10. This is by far the biggest change to hit the real estate industry in more than 30 years, and has added a new dimension of uncertainty among agents on how they are going to secure their fees when representing buyers. That’s not good for them, their clients, or the market. The Buyer Agency Professional (BAP) designation not only educates agents on the best processes and tactics to use when securing their fees, but also teaches them how to compete and market their services to get ahead on this significantly different landscape,” said
Upon successful completion, agents will receive their BAP designation and a digital badge to use in their marketing efforts.
The course launch comes amid a potential rebound in the real estate market, with sales of previously owned homes on the rise in January and mortgage rates creeping down. The increase in sales helped boost home prices compared with a year earlier for the seventh consecutive month. And the national median sales price rose 5.1 percent from January last year to
The Buyer Agency Professional (BAP) course is now open for enrollment.
About Kaplan
Note to editors:
Kaplan is a subsidiary of
View source version on businesswire.com: https://www.businesswire.com/news/home/20240320127181/en/
Press Contact:
Source: Kaplan