Quad Announces New Postal Optimization Program for Mailers Impacted by USPS Postage Rate Hikes
Innovative Household FusionTM solution is a first-ever co-mailing option that combines multiple pieces from different marketing or periodical mailers, reducing escalating postage costs
The new Household Fusion mail-packaging solution was created to offset continued
“Quad has always helped brands make more direct consumer connections, and that has made us a leading expert in mailing to households across the country. We also have innovation in our DNA. Our Household Fusion offering combines these powerful dimensions of Quad’s expertise and underscores them with our unmatched technology, production and delivery capabilities,” said
“We signed up as one of the first users of the Household Fusion solution because we could immediately see the benefit in terms of potential savings on postal costs,” said
Quad products reach up to 89% of households in any given United States ZIP code through direct mail, catalog and periodical print and logistics solutions. The company’s print production volume and operational scale create efficiencies, such as revealing address commonalities, that can be leveraged through Household Fusion optimization.
Quad’s proprietary mail optimization software, which is the technological engine behind its Household Fusion offering, uncovers co-mailing possibilities regardless of mail types. Quad specifically built the software for its clients to accurately divide postage, ensuring precise execution and providing savings for publishers, marketers and retailers.
“Our Household Fusion program was engineered to counteract industry-wide impacts from continuous
The Household Fusion solution, which will be rolled out in phases through early 2025, is Quad’s latest postal optimization innovation for clients. Quad uses factors such as mail type, volume and geographic delivery region to determine which solution will create the greatest end-to-end efficiencies and savings for clients.
The most recent
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.
Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the
For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com.
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