e.l.f. Cosmetics Debuts TikTok Shop Super Brand Day
In an eyes.lips.first, e.l.f. is Debuting New Power Grip Dewy Setting Spray with an Original Soundtrack
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240329308988/en/
e.l.f. Cosmetics Debuts TikTok Shop Super Brand Day Launching
This eyes.lips.first. with TikTok complements e.l.f.’s larger celebration as the brand marks its 20th year as a bold disruptor with a kind heart, and its one-year anniversary as a top TikTok Shop.
The highlight of e.l.f.’s Super Brand Day, which puts the brand front and center on the platform, will be the debut of Power Grip Dewy Setting Spray, e.l.f.’s newest holy grail product. This biphase setting mist gives a dewy finish and sets makeup for all day wear for only
Adding a special twist,
“Being the first brand partner in a TikTok Shop Super Brand Day unites an unique trifecta: introducing a new product, debuting an original song, and shining a spotlight on our shop. We wanted to surprise and delight our community who have been with us since our first viral moment on TikTok,” said
e.l.f. was an early adopter in embracing TikTok Shop as a meaningful retail partner. e.l.f. and TikTok point to the unique opportunity to drive in-the-moment excitement and the ability to create a viral sensation with millions of views while prioritizing entertainment.
"e.l.f. has thrived on TikTok Shop by creatively engaging with our community and building exciting, culturally relevant moments,” said
The debut of Power Grip Dewy Setting Spray continues to build the fan-favorite Power Grip franchise. Today, Power Grip Primer is the No. 1 SKU in mass color cosmetics.* During e.l.f.’s TikTok Shop Super Brand Day, spend
Check out e.l.f.’s TikTok Shop Super Brand Day here.
* Source:
About
Since 2004,
View source version on businesswire.com: https://www.businesswire.com/news/home/20240329308988/en/
Media:
e.l.f. Beauty Corporate Communications Inquiries:
mfried@elfbeauty.com
Consumer Media Inquiries:
brittany@weareshadow.com
Business Media Inquiries:
elf@5wpr.com
Source: