Tide evo, a Revolutionary New Tile Form a Decade in the Making, is Now Available Exclusively in Colorado
A decade in the making, Tide evo brings design, convenience and breakthrough innovation together for the ultimate clean
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evo has the unbeatable cleaning power of Tide and replaces the plastic packaging with ready-to-recycle paperboard. (Photo: Business Wire)
Tide evo heralds a new chapter in laundry's evolution, tracing our lineage from soap to detergents to powders to liquids to PODS, and now, to fiber tiles – the form of the future. Rooted in addressing consumers' everyday challenges, Tide evo emerges as a pinnacle of innovation, seamlessly blending a reduction in effort and environmental impact of laundry. It underscores Tide's journey of reinvention every decade, now presenting laundry tiles as the next significant leap, ensuring laundry day becomes less of a chore and more of a delight, while continuing Tide's commitment to contribute positively to the planet and deliver superior cleaning.
"Today marks a significant milestone for Tide, as we launch Tide evo in
Innovative Design for the
Tide evo, the culmination of years of extensive research and development, introduces a revolutionary laundry tile form – unlike anything offered in laundry today. This new category of clean leverages tens of thousands of minuscule fibers, creating layers of soap without unnecessary liquid and fillers. Its instant activation in water ensures efficient cleaning.
Unmatched Cleaning Superiority
Tide evo is the first detergent to incorporate six powerful layers of 100 percent concentrated cleaning ingredients in each fiber, offering superior cleaning power. Tide evo is five times more effective at removing common stains than the leading competitive brand bargain detergent, delivering on the Tide promise of superior cleaning in the newest evolution in laundry.
Innovation at its Core
Tide evo is manufactured in a facility powered by renewable energy and features Forest Stewardship Council™ certified recyclable paper packaging, eliminating the need for a traditional plastic bottle. The lightweight laundry tile is designed for cold water washing, enabling you to save up to 90 percent energy compared to washing in hot water cycles.
Tide evo will be available at retailers in
*Tide is Consumers' #1 trusted laundry detergent brand in BrandSpark survey.
About
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
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