Chase Launches Chase Media Solutions, a New Digital Media Business, Connecting 80 Million U.S. Consumers with the Brands They Love
New media platform delivers customers cash back while helping brands drive sales and business growth
As the only bank-led media platform of its kind, Chase Media Solutions combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities. Today, the bank’s large consumer base and 6 million small business customers benefit from Chase’s wide range of travel, dining and shopping offerings — generating unparalleled insights across consumer categories.
The launch of Chase Media Solutions follows the integration of Figg, a leading card-linked marketing platform.
“Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said
Chase Media Solutions platform advantages
- First-party data: With Chase’s owned transaction data, brands and agencies can precisely target customers at scale based on purchase history (such as targeting new, lapsed or loyal customers)
- Better ROI and attribution: Brands capture incremental spend on everyday purchases both in-store and online with clear attribution for every media dollar spent
- Trust and brand safety: The platform is built on the foundational trust and institutional credibility of Chase, including a verified audience and brand-safe owned channels
Among initial pilot partners, Chase Media Solutions designed 30-day campaigns for Air Canada,
Regarding the success of their initial campaign, Scott O’Leary, Vice President of Loyalty and Product for Air Canada said, “The Chase team succeeded in creating a thoughtful, targeted offer that exceeded our expectations. Two distinct offer constructs drove incremental revenue and awareness for Air Canada amongst Chase’s cardmember base. These tests clearly demonstrated the potential of the Chase Media Solutions channel, and we look forward to working together more in the future.”
About Chase
Chase is the
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Media Contacts
april.k.lee@chase.com
201-788-9089
michael.sinatra@chase.com
551-574-8031
Source: Chase