UFC® Names Hostage Tape Official Sleep Aid Partner
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Hostage Tape mouth tape is the "Official Sleep Aid of the UFC". (Photo: Business Wire)
Under the new agreement, Hostage Tape will become the Official Sleep Aid Partner of UFC with global exclusivity in several product categories, including mouth tape, nose strips, and sleep masks. This marks the first time UFC has opened up these categories to a marketing partner.
“The team at Hostage Tape have created an innovative product with provocative marketing designed to capture consumers’ attention,” said
"We value sleep and want to spread our message globally,” said
Branded Entitlements and Activations
As an official UFC partner, the Hostage Tape brand will be showcased within some of UFC’s biggest events, highlighted by prominent placement inside the world-famous Octagon® at select Fight Nights and broadcast integrations within the main card of select Pay Per View broadcasts. Through UFC’s far-reaching global footprint, Hostage Tape will have meaningful visibility before more than 700 million fans in 170 countries, as well as an estimated 975 million TV households that receive UFC’s broadcasts.
Beyond the Octagon, UFC and Hostage Tape will collaborate on original content that will be distributed through UFC’s popular digital and social channels, which reach more than 259 million users worldwide.
In addition, the
Other creative integrations will focus on leveraging fan engagement and driving Hostage Tape product awareness, including in-arena activations, viewer sweepstakes, and a significant on-site presence at UFC’s biggest fan experience of the year, UFC X in
For a limited time, Hostage Tape is offering a UFC Hostage Tape sample pack with five nights of mouth tape & nose strips. For a sample, please visit: https://hostagetape.com/ufctry
About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 259 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of
About Hostage Tape
Hostage Tape is the leading manufacturer of innovative sleep solutions including mouth tape and nose strips. The revolutionary mouth tape design is made with breathability and flexibility so you can get a night of deeper, better sleep. The tape is made from high-quality, hypoallergenic materials that ensure you are comfortable throughout the night. It is gentle on the skin and leaves no residue when removed. Hostage Tape is the “Official Sleep Aid Partner of UFC,” a partner with The Joe Rogan Experience, and has been featured in Live With Kelly and Mark, Forbes,
View source version on businesswire.com: https://www.businesswire.com/news/home/20240404032148/en/
Sloane O’Cone, The Tag Experience, sloane@thetagexperience.com
Source: Hostage Tape
