Tennis Channel’s “Petko Unfiltered” to be Translated Into Spanish Using AI Technology
Company Commits to Responsible and Transparent AI Practices, Joins Authenticity and Provenance Organizations CAI, C2PA
Sinclair will begin using AI for language translation beginning with “Petko Unfiltered,” a Tennis Channel series with network analyst
The episodes, which are recorded and presented by Tennis Channel in English in several European countries and on its second network T2 in
For this initiative, Sinclair has collaborated with HeyGen, a leading generative AI video company, specializing in voice translation and lip-sync services, transforming the way businesses use video to enable global storytelling.
Sinclair is committed to creating trusted content. For full transparency, the episodes will include a disclosure slate explaining the AI usage and a QR code linking to https://www.tennis.com/ai which will provide a comparison of episode language versions.
"Generative AI is set to transform the world we live in; and Sinclair is enthusiastic about leveraging the technology to make our original content accessible to a bigger audience through language translation. At the same time, we believe that upholding ethical standards in media through AI implementation is paramount. We recognize our duty to employ AI with integrity and transparency, to safeguard not only our industry's reputation but also the trust of our audiences. At Sinclair, we take this responsibility seriously, which is why we have chosen to voluntarily and proactively join the leading organizations dedicated to promoting responsible practices," stated
Sinclair is a member of organizations working to protect content provenance and address misinformation including Content Authenticity Initiative (CAI), the leader in the global effort to address digital misinformation and content authenticity, focused on promoting and providing an open, cross-industry approach to media transparency, and the
In addition, Sinclair has created SAIF –
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