Digimarc and DataTrails Partner to Solve the Industry’s Biggest Content Protection Challenge with Advanced Digital Watermarks and Cryptography
Content creators and consumers can now validate the authenticity of digital content with the industry’s first solution to combat metadata stripping in an era of generative artificial intelligence
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240410444471/en/
The
Generative artificial intelligence (GenAI) has changed the rules in content protection. Today, provenance metadata can easily be stripped from a digital asset intentionally or unintentionally when content is distributed or published. For instance, common workflows like uploading an image to a social network, sending a photo via an instant messaging application, or editing an image with a mobile phone app can strip metadata. Without provenance metadata, it is very difficult to prove content authenticity. The partnership between
“In an era of GenAI, tools like robust digital watermarks and cryptographic proofs can transform our current digital ecosystem – removing uncertainty and suspicion to create greater authenticity and trust in digital content,” said
Solving the Content Protection Challenge
Committed to collaboration across industries and the public and private sectors, the Digimarc-DataTrails partnership follows the multi-layered approach to conveying digital media transparency set forth in Partnership on AI’s (PAI) Synthetic Media Framework, a first-of-its-kind Framework for the ethical and responsible development, creation, and sharing of synthetic media. PAI is a global non-profit organization that brings together communities from across sectors and industries to advance AI solutions that benefit people and society. One increasingly important leg of the organization's mission is ensuring the transparency of synthetic and non-synthetic media in an era of GenAI. PAI’s Framework identifies common technical methods for conveying whether a digital asset is AI-generated or AI-modified, based on information about the digital content’s origin or provenance.
“Relying exclusively on metadata attached to content to prove content authenticity is risky at best and creates an illusion of trust in today’s environment because metadata is easily stripped, shredded or misappropriated without the proper tools and technology to help keep it in place. Protecting, monitoring, and authenticating digital content requires a multi-layered approach that sees beyond individual files,” said DataTrails CEO,
Partnering to Deliver a Multi-layered Solution
Creating an immutable audit trail to track the provenance of digital assets in a tamper-evident distributed ledger ensures content creators and businesses can prove content ownership and authenticity while allowing content consumers to detect fake data. DataTrails’ transparency and explainability platform supports trustworthy data distribution, and resolves contested data authenticity scenarios. Specifically, the DataTrails platform applies cryptographic proofs to trace digital content, providing transparent proof of who did what and when.
To learn more about the Digimarc-DataTrails innovative collaboration to protect content creators, businesses, and content consumers, we invite you to join us for a live discussion and demo. Register here or contact us at product@digimarc.com.
About DataTrails
DataTrails gives creators and businesses long-term confidence in digital files and documents by maintaining a tamper-proof record of who did what and when, no matter where the files are stored or how they move around. Underpinned by openly verifiable ledger technology, the provenance record created in the DataTrails secure cloud platform provides an immutable audit trail that vastly improves the speed and reduces the costs of verification. Whether validating documents in real-time or looking for simpler, better ways to meet audit requirements, DataTrails delivers the integrity, transparency, and accountability required in today’s fast-paced digital-first world. Visit www.datatrails.ai/media-authenticity
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20240410444471/en/
509-939-1137
PR@digimarc.com
720-422-5258
anneka@thegrovepartners.com
PRPR
+44 1442 245030
rachelw@prpr.co.uk
Source: