Holley Performance Brands Expands Sales Organization, Appoints Chet Baker Senior Vice President of Sales
Baker is a proven leader who will help strengthen the company’s customer focus in key vertical groupings
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240408486488/en/
As Senior Vice President of Sales, Baker will lead the company’s sales team, developing and executing strategies to drive growth across Holley’s iconic portfolio of brands. In addition to setting the sales strategy, he will work closely with Holley’s business and marketing teams to cultivate and nurture relationships with key distribution partners, including e-retailers, OEMs, wholesalers, national retail chain stores, big box stores and international accounts.
“Chet is an accomplished sales leader with more than 40 years of experience building strategies that delivered impressive revenue growth for both legacy and startup companies,” said
Prior to joining Holley Performance Brands, Baker served as Vice President of Business Development and Partnerships for three pre-revenue startups where he designed the commercial infrastructure for product launch and revenue generation. He also previously served in key leadership positions in commercial operations, global innovation and general management at Ocean Spray, Abbott Laboratories and Procter & Gamble.
“Joining the Holley team is a dream job for me,” said Baker. “As a lifelong automotive performance enthusiast, I’m thrilled to leverage my sales expertise to drive growth for Holley – and more importantly, enhance the way we serve our customers.”
Sales Expansion Adds Consumer Vertical Grouping Leads
In addition to Baker’s new role, Holley Performance Brands has named four new sales leaders who will be responsible for overseeing sales for the company’s target consumer vertical groupings and other strategic priority areas.
-
Dan Waters has joined the organization as Senior Sales Director for Safety & Racing. A performance enthusiast and third generation drag racer, Waters joins Holley after holding sales and finance roles at Kellogg, Johnson & Johnson, and most recentlyMars, Inc. -
Scott McLaughlin , previously Director of Sales, has been promoted to the role of Senior Sales Director for Domestic Muscle. In this new position, he will have sales accountability for classic truck, classic muscle and modern muscle. -
Mae Salehi recently joined Holley Performance Brands as Sales Director for National Retailers. She will also be responsible for sales in the Modern Truck & Off-Road and Euro & Import verticals. Salehi spent more than a decade atBridgestone Americas , where she held roles of increasing responsibility in the tire engineering, supply chain and OE sales teams. -
Brent Morgulec joined Holley in late 2023 as Sales Director for the OE and Export business. Morgulec has spent his entire career in the automotive industry, holding positions of increasing responsibility at Continental,Bridgestone Americas , Fox Factory and SRG Global.
For more Holley company news, click here.
About Holley Performance Brands
View source version on businesswire.com: https://www.businesswire.com/news/home/20240408486488/en/
Media Relations:
Investor Relations:
203-428-3224
arozmus@soleburystrat.com
Source: Holley Performance Brands