Louisiana State University (LSU) Athletics Transforms Social Media Strategy With Sprinklr
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With 21 men's and women's teams in 16 sports — each with multiple social media accounts — LSU Athletics needed a comprehensive and unified social media platform to effectively measure social performance and support strategic content decisions.
Social Listening Drives Strategic Brand Campaigns
LSU Athletics implemented AI-powered Sprinklr Insights to better understand the health of the LSU brand across their entire athletic department.
“Sprinklr is a critical pillar of our brand strategy at LSU Athletics. It’s an intuitive tool that gives incredibly in-depth measurements, as well as 30,000-foot views of what we do, helping us share more aligned and strategic messages,” said
With
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Generating measurable value. Worsham analyzed individual social media posts and applied a value model based on industry-standard cost-per-thousand metrics to determine that in 2023, LSU Athletics’ social media team generated more than
$13 million in accrued value across all its accounts on Facebook, Instagram, YouTube, X and TikTok. -
Measuring the brand’s impact to secure sponsorships. The Emmy award-winning docuseries, The Climb, follows the LSU Gymnastics team's journey. LSU Athletics’ social media team used
Sprinklr to track the impact of this show on social media, demonstrating the value to potential sponsors of the show. With Sprinklr’s detailed social media engagement metrics, LSU Athletics secured partnerships for season two based on the series' impact. -
Informing marketing strategies. LSU quarterback
Jayden Daniels won the 2023Heisman Trophy . LSU Athletics’ social media team used Sprinklr Insights to help them understand how to reachHeisman Trophy voters with the right message in the right tone. -
Guiding crisis communications.
Sprinklr provides metrics on volume, reach, and sentiment to show how people are reacting to sensitive or timely topics in real time.
“LSU Athletics is a great example of driving tangible, organization-wide impact with a unified, data-driven social media strategy,” said
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