Emplifi Names Veteran Marketing Leader Susan Ganeshan as Its New CMO
With more than two decades of in-depth experience leading high-tech marketing and CX management strategies,
As part of her new role, Ganeshan will implement strategic marketing programs that amplify the company's innovative solutions and services. Emplifi has experienced strong momentum during the past year, due partly to the swift integration of generative AI technology into its tightly integrated Social Marketing Cloud, Social Commerce Cloud, and Service Cloud products. Most recently, the company rolled out ten new AI-powered social media marketing and customer care tools to help brands increase efficiencies across marketing and customer care departments.
"Our global search for a CMO led us directly to Susan as she is known for her customer experience management and efficient go-to-market efforts – as a five-time CMO, she brings a proven methodology that will enable scale and growth at Emplifi,” said Iveshu Bhatia, a Managing Director at Audax Private Equity. “Susan is someone that will partner directly with clients, establishing their trust and supporting their drive to improve customer experience practices.”
Ganeshan is a veteran marketing leader with more than two decades of experience leading high-tech marketing and CX strategies. Before joining Emplifi, Ganeshan served as CMO for
“Susan’s appointment to CMO marks a milestone for Emplifi, as she brings a wealth of experience and a fresh perspective to our marketing organization. Her successes leading marketing teams align with Emplifi’s long-term goals, while her spirit of collaboration and creativity resonate with what we are accomplishing as a company – moving from “build-mode” to an accelerated growth phase,” said
About Emplifi
Emplifi is a leading unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. More than 20,000 brands like McDonald’s, Ford Motor Company, and Delta Air Lines rely on Emplifi to enable connected, empathetic experiences for the modern consumer across marketing, commerce, and care. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240416792988/en/
Amlika Lal
International PR Director
press@emplifi.io
Source: Emplifi