Toyota Reignites 'Start Your Impossible' Campaign: A Global Vision with Local Action, Emphasizing Belief that No Journey is Taken Alone
Commercials to air leading up to and during the Olympic and Paralympic Games Paris 2024
The "Start Your Impossible" campaign not only showcases remarkable Olympic and Paralympic athletes but also sheds light on the heroes behind their success — the coaches, teammates, parents, and fans —the community that fuels their journey.
The campaign message celebrates that where you come from – your community – matters. It's this respect for local communities and long-standing commitment to sports that shines in
"Start Your Impossible" commercials include:
- 'Send Off' highlights the powerful impact of communities joining together to support their athletes as they head to the Olympic and Paralympic Games Paris 2024.
- 'Together Wins' showcases how together, we can truly achieve the impossible.
- 'Love Conquers All' shares
U.S. Olympic BMX cyclistAlise Willoughby and her husband/coach Sam's inspiring story about the transformative impact of love and community support during challenging times. - 'Think Fast' shows us that French Olympic Handball player Nikola Karabatić — with spontaneous coaching from his neighbors — can take whatever life throws at him.
- Follow Canadian Paralympic Track and Field athlete
Marissa Papaconstantinou in 'KeepMarissa Running ' as she starts the journey from her Canadian hometown to theParis 2024 Paralympic Games, with her community cheering her on every step of the way. - 'All For One' reminds us that when you have your community's support, you're unstoppable.
The fully integrated campaign features more than 20 exceptional Olympic and Paralympic athletes and spans various platforms, including broadcast commercials, digital video, digital content, paid social, out of home (OOH), and programmatic advertising. The six broadcast commercials listed above will vary from :60, :30, and :15 seconds. Additionally, the campaign incorporates a mix of :06 and :15 social spots.
The 'Start Your Impossible' theme highlights
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About Toyota
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MEDIA CONTACTS:
Samuel.mahoney@toyota.com
980.900.8537
Amy.Camp@toyota.com
202.270.1783
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