Natuzzi Celebrates Its 65th Anniversary by Bringing Its Harmony and Its New Collections on the Stage of the High Point Market in US and of the Design Week in Milan
Founded in 1959 by
High Point Market, (held from 13th to 17th
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Natuzzi Italia Store format evolution. Natuzzi presented an evolved version for its Natuzzi Italia store architecture, realized with particular attention to sustainability, modularity, ease of implementation, and cost efficiency, bringing collections to the center of the store experience. The Durini flagship store, at the heart of theDesign District inMilan , has unveiled the new retail format which now becomes the reference for our 238 Natuzzi Italia stores globally. The evolution of the store format is part of our retail strategy for Natuzzi Italia, which aims to accelerate organic growth by creating an immersive customer experience. Natuzzi will also continue to look for opportunities to further expand its retail presence in key regions, beginning with the US. -
Natuzzi Italia Design Studio . The business with the Architects &Designers Community through total home design projects has become a key driver of growth for our retail. In the US, the Trade business accounts for 22% of total Natuzzi Italia turnover. Trade sale tickets are on average 43% higher than consumer ones. Trade has reached, in 2023, €0.3-0.4 million for individual residential projects. Our newDesign Studio , which will be rolled-out in the key stores globally, is now the perfect hub for the creation of comprehensive interior design projects. -
Reimagined Gallery Project . Wholesale branded today is 40% of our business. A key aspect of our strategy is the upgrade of our 'gallery' format. We launched a “reimagined gallery format”: an enhanced store-in-store concept, where we meticulously curated merchandising to deliver an immersive brand experience. The “reimagined gallery” will be used now to standardize our brand gallery representation of Natuzzi within multi-brand environments. -
Natuzzi Italia COMFORTNESS Project . The 'Comfortness' collection stems from Natuzzi's DNA, combining two words: 'comfort' and 'wellness”. Each of the two words has held a profound meaning for Natuzzi since its origin. The 'Comfortness' collection presents products that blend Natuzzi style with motion and technological innovation to deliver tangible wellness benefits to the consumer, as the iconic Re-Vive chair, which celebrates 10 years from its introduction. The 2024 'Comfortness' collection marks an acceleration in terms of product innovation and technology contamination, with the introduction of the “Mindful” line. 'Mindful' is a game-changing sofa-system, that features a series of innovations such as the 'Zero-gravity reclining motion' and the '365 motion”, that provides dynamic comfort by synchronizing breathing and heartbeat while seated. The 'Comfortness' collection has been excitedly welcomed by the Natuzzi community of dealers and architects. -
New collections
Natuzzi Italia launched 5 new models. Two of them were designed by our Natuzzi Design Center, where more than 70 people constantly work on innovation and design, a true asset of our Company, while 3 new models have been created with the collaboration of established international designers as part of the celebrations for the 65th anniversary of the Company. These three new designs, realized withKarim Rashid ,Simone Bonanni , andAndrea Steidl , are an interpretation of the past, the present and the future of Natuzzi’s design ethos.
Natuzzi Editionslaunched 6 new models all designed by our Natuzzi Design Center.
“High Point and the Milan Design Week have been pivotal events for meeting our clients and dealers. These events contribute to fully unleash the potential of the new collections and improved retail format, accelerating our organic growth. The best tribute we can pay to Natuzzi, for its 65th anniversary, is to deliver the growth that the strengths of its brand, its heritage and partners deserve,”
CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS
Certain statements included in this press release constitute forward-looking statements within the meaning of the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended. These statements may be expressed in a variety of ways, including the use of future or present tense language. Words such as “estimate,” “forecast,” “project,” “anticipate,” “likely,” “target,” “expect,” “intend,” “continue,” “seek,” “believe,” “plan,” “goal,” “could,” “should,” “would,” “may,” “might,” “will,” “strategy,” “synergies,” “opportunities,” “trends,” “ambition,” “objective,” “aim,” “future,” “potentially,” “outlook” and words of similar meaning may signify forward-looking statements. These statements involve inherent risks and uncertainties, as well as other factors that may be beyond our control. The Company cautions readers that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Such factors include, but are not limited to: effects on the Group from competition with other furniture producers, material changes in consumer demand or preferences, significant economic developments in the Group’s primary markets, the Group’s execution of its reorganization plans for its manufacturing facilities, significant changes in labor, material and other costs affecting the construction of new plants, significant changes in the costs of principal raw materials and in energy costs, significant exchange rate movements or changes in the Group’s legal and regulatory environment, including developments related to the Italian Government’s investment incentive or similar programs, the duration, severity and geographic spread of any public health outbreaks (including the spread of new variants of COVID-19), consumer demand, our supply chain and the Company’s financial condition, business operations and liquidity, the geopolitical tensions and market uncertainties resulting from the ongoing armed conflict between
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Founded in 1959 by
1 Lexis, 2021. Aided brand awareness, among premium EU brands
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