IAS ACHIEVES MRC ACCREDITATION FOR SOPHISTICATED INVALID TRAFFIC (SIVT) FILTRATION IN THE CONNECTED TV ENVIRONMENT
IAS continues to add to its mix of MRC accredited products for CTV, as last year it received the industry's first accreditation for CTV video viewable impressions. With this announcement, IAS adds SIVT filtration of CTV video viewable impressions to its portfolio of MRC-accredited metrics.
"This accreditation marks our continued commitment to transparency and quality in the CTV space and further demonstrates our position as a leader in providing accredited products and services to our clients," said
The full scope of the accreditation covers IAS's SIVT filtration and reporting in CTV environments as applied to video impressions, viewable impressions, and related viewability metrics.
"IAS is to be congratulated for the longstanding commitment to quality measurement it has demonstrated through its engagement in the MRC's accreditation process," said
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The MRC is a non-profit industry association established in 1963 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for
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