VIRTUAL DINING CONCEPTS® EXPANDS ITS RELATIONSHIP WITH IHOP®
The collaboration adds two new brands and expands to 1700 digital storefronts, in locations across the country
The collaboration introduces two new brands, NASCAR Refuel Tenders & Burgers, developed in collaboration with the popular American auto racing company,
"We are thrilled to join forces with IHOP, as this presents an incredible opportunity to expand VDC's presence and serve our brands to new guests across the country," said VDC Co-Founder,
Demonstrating the powerful impact of this relationship, VDC and IHOP have successfully secured placement of the three brands in more than 1,000 IHOP restaurants nationwide. As of Q1 2024, Pardon My Cheesesteak is being served at over 900 IHOP locations, while NASCAR Refuel Tender & Burgers are currently served in over 400 locations, with an additional 130 locations slated for the near future. Looking ahead, VDC and IHOP are committed to further innovation.
"Our off-premise channels continue to deliver incremental sales and profits to our franchisees and the IHOP brand. Our work with VDC and the three brands we're implementing will be a growth driver for our restaurants, specifically as we look at non-peak hours during lunch, dinner and late night," said
Pardon My Cheesesteak, NASCAR Refuel Tenders & Burgers and MLB Ballpark Bites Presented by Mastercard are now available for delivery in select cities nationwide, with additional locations slated for the near future. Fans and guests can place their orders online at joinvdc.com/brands. For more information, follow Pardon My Cheesesteak on Instagram, Twitter and Facebook; NASCAR Refuel Tenders & Burgers on Instagram, Twitter and Facebook and MLB Ballpark Bites Presented by Mastercard on Instagram, Twitter and Facebook.
ABOUT VIRTUAL DINING CONCEPTS
Virtual Dining Concepts is the creator of virtual restaurant brands poised to expand the revenue of independent kitchens. The delivery-only infrastructure, exclusive online platform (with third-party delivery interface), and marketing strategy services guide existing restaurant operators from set-up to inception. Virtual Dining Concepts offers celebrity and non-celebrity-backed brands with menus deriving from diverse cuisines. Menus are available for order online through their individual websites, proprietary apps, and most major third-party delivery services. For more information, please visit www.joinvdc.com
ABOUT
For more than 65 years, IHOP has been a leader, innovator and expert in all things breakfast, lunch and dinner. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items, including Ultimate Steakburgers, Hand Crafted Melts, Burritos & Bowls and more. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of
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SOURCE Virtual Dining Concepts