Westin Hotels & Resorts Bolsters its 'Best in Bed' Reputation with the Global Debut of the Next Generation Heavenly® Bed
With sleep leading the broader health and wellness movement, Westin doubles down on the sleep conversation with its refreshed product, enhanced modern design and globally acclaimed wellness programming
As the preeminent wellness brand in hospitality, Westin has long recognized sleep as a cornerstone of well-being. Many travelers are now considering a restorative night's sleep as a pivotal part of their overall travel experience, a subject in which Westin has served as an authoritative source for decades. This new prioritization in sleep quality has individuals seeking out new ways to optimize their sleep experience while traveling, as evidenced by the booming sleep sector which is expected to grow by over
Energized by its enduring success and prestigious reputation, Westin embarked on a multi-year journey to invigorate guests' sleep experience and enhance travelers' well-being at its 240+ hotels and resorts globally.
"An industry benchmark was set with the launch of our legacy Heavenly Bed in 1999, and it now serves as a testament to our unwavering commitment to provide the very best sleep experiences for guests around the world.
In a culture that has long glorified busyness and productivity, Westin knows that
a good night's sleep is paramount to guests' overall well-being, which is why our iconic Heavenly Bed has resonated with travelers for decades," said
Aiming to set the new standard of excellence for restorative sleep on the road, Westin's significant development process included testing thousands of products, hosting consumer focus groups and property listening sessions, and researching the evolution of sleep comfort and technology. It culminated in a new, top-of-the-line product with a modernized design and a wider commitment to continue to evolve and improve the
From the plush-top mattress and its innovative silver fiber weave to the added layers of temperature-regulating gel-infused memory foam, the next generation Heavenly Bed mattress offers a superior sleep experience further enhanced by the significant upgrades to bedding design and materials. All bedding components have been upgraded to hypoallergenic materials and the blended duvet insert was created with a unique mix of materials and wrapped in smooth cotton, which is designed to regulate temperature and keep guests cool for a better night's sleep. Replacing the previous all-white aesthetic of the legacy bed with Westin's new, modern design ethos, the next generation Heavenly Bed now includes a new charcoal blanket and full-frame piping on pillowcases to provide a warm residential feel and cloud-like appearance. The richly woven blanket features a tone-on-tone pattern inspired by the brand's biophilic design principle and serves as both an added layer of warmth and a beautiful residentially inspired coverlet. Additional design updates include sateen linens with natural matte finish and the removal of the bed skirt and bolster pillow, reflecting a more modern sleep experience and guest input.
In addition to experiencing Westin's next generation Heavenly Bed at properties around the world, comfort-seekers can also join in on several exciting giveaways and activations for the chance to win one of their own:
Move Well to Sleep Well with Strava:
Consumers can seize the opportunity to secure a next generation Heavenly Bed of their own as part of the brand's exclusive hospitality partnership with Strava, the leading digital community for active people. The challenge, which runs from
Sleep Well at Home with the
While the Heavenly Bed serves as a mainstay of Westin's wellness promises, the brand also offers guests a variety of industry-leading programming and brand collaborations through its Six Pillars of Well-Being – Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. Understanding that travelers who prioritize a good night's sleep on the road are equally as passionate about their overall well-being, every component of the Westin guest experience is designed to help our guests leave as better versions of themselves. Whether waking up in a Heavenly Bed and ordering room-service from the
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About Westin®
Westin
About Marriott Bonvoy®
Marriott Bonvoy,
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