Polaris Celebrates Women Riders on International Female Ride Day 2024
"The sense of community that comes with riding is special, and we've been bolstering our efforts to showcase and support the wide spectrum of riders that make up that community, inclusive of our many women riders. IFRD is just one of the ways we do that," said Polaris Chief Customer Growth Officer
Polaris is focused on helping more people experience powersports, including strategic initiatives to introduce more women to the sport. Since 2018, nearly 40% of customers new to Polaris are younger, women, or multicultural. This IFRD, Polaris is recognizing current women riders and inspiring more to discover powersports through unique partnerships, dealer activations, a women's ridership insights survey and sharing stories from the women who ride.
Listening & Learning to Enhance the Riding Experience
"We're the global leader in powersports, and we've achieved that by actively listening to our customers and gaining the insights to understand their experience and what would make it better," said Kermisch. "As we look at our customer research, we seek out the voices and perspectives of all our riders and look to further champion the inclusion of women riders to help advance the design of our products and experiences."
On
In addition to this annual survey, Polaris regularly incorporates women rider perspectives into product design, marketing plans and experience approaches. From brand specific women's rider research, to Polaris'
Celebrating 2024 International Female Ride Day
Observed annually on the first Saturday of May, this year's theme, #IFRDEveryWoman, emphasizes inclusivity and community among women riders of all backgrounds, skill levels, and riding preferences. To showcase the collective strength and spirit of women riders everywhere, Polaris and IFRD are encouraging women riders to get out and ride on
With over 500 North American Indian Motorcycle and Polaris Slingshot dealerships slated to celebrate IFRD this year, Polaris invites riders to check out opportunities near them via Polaris' IFRD landing page. Women riders can also check out the official IFRD website, or follow along on social media and share their own adventures from the day by tagging #IFRDEveryWoman. For those looking to experience their first powersports ride, Polaris makes it easy to experience through Polaris Adventures, the experience arm of the business that offers customers half-day to full-day ride experiences on Polaris off-road or on-road vehicles at more than 200 locations across the
For more information about Polaris and its commitment to empowering women in powersports, visit https://www.polaris.com/en-us/international-female-ride-day/.
About IFRD
About International Female Ride Day® International Female Ride Day® is a globally synchronized ride day for women motorcycle riders and women powersport enthusiasts. Referred to as a "movement" by its participants, its call to action, "Just Ride! " asks women to be on their motorcycles or powersports vehicles on the first Saturday of May each year. Created in 2007 by
About Polaris
As the global leader in powersports,
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