Phreesia’s Alicia Cowley and Natasha Vega Named to MM+M’s ‘Women to Watch’ for 2024
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Now in its ninth year, the program honors healthcare marketing executives who have significantly impacted their organizations—and the industry at large—during the past year. Cowley and Vega were two of just 23 women to receive the “Women to Watch” distinction this year.
“We’re thrilled to be able to showcase the leaders whose creativity and spirit set the bar high, both internally and among their peers,” MM+M Executive Editor
Cowley and Vega both fill instrumental roles in supporting Phreesia’s vision of helping every patient take an active role in their care. Since she joined in 2020 as Phreesia’s first-ever physician on staff, Cowley has helped launch several digital tools designed to inform and activate patients in their healthcare decisions. By contributing her clinical expertise to Phreesia’s on-platform campaigns, Cowley’s work directly informs the tailored content patients receive to support better communication with their providers and close gaps in care.
"It's truly an honor to be recognized in MM+M’s ‘Women to Watch’ program, spotlighting the vital role of women executives in driving organizational and industry-wide impact,” said Cowley. “Empowering women in the workplace amplifies diverse perspectives and encourages our solutions to be inclusive, which is what we strive for at
As a Senior Client Experience Manager at
"Helping patients become advocates in their own healthcare journey is one of the things I love most about my job,” said Vega. “My passion for health equity is what drew me to my new role at
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