Quad introduces new creative agency: Betty
Named after the late
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240502129336/en/
Betty’s robust solutions include:
- Brand Strategy and Design: best-in-class branding and design fueled by company, category and customer insights to reimagine brand potential
- Campaign Ideation: a data-driven and people-centric approach to defining the brand problem, opportunity and unique brand action
- Premedia, Retail and Adaptive Design: always-on post-production powered by technology to automate and scale with ease; and
- Content Creation: more than 15 global in-studio and on-location services with management, talent and technology to elevate content to the next level.
All former Quad Creative, Periscope and
“As a company, we strive to embody Betty Quadracci’s inclusive spirit and channel her profound ability to constantly break new ground,” said Bucci-Hulings. “There’s a brilliance and ferocity to her legacy that we’ll carry forward, and that’s incredibly exciting. I believe that the combination of our unique culture, top-tier talent and extraordinary global production power will redefine creative excellence in the months and years ahead.”
“My mother, Betty, truly believed in the power of creativity, not only to influence us personally but to build business within the walls of Quad,” said
Over the past 18 months, Quad has been on an intentional journey to further define and integrate its suite of marketing solutions, recently announcing Rise, a Quad agency, its evolved media offering providing brand, performance and content media services, and Household Fusion, a first-of-its-kind co-mailing option that combines multiple pieces from different marketing or periodical mailers to reduce escalating postage costs. All of Quad’s solutions benefit from its proprietary stack of household data, which helps its clients make more direct consumer connections any place they experience media.
“Marketers today are required to do more with less to resonate with their target audiences in an ultra-competitive landscape — and they simply shouldn’t have to choose between quality or speed and scale,” said
Betty will serve as creative agency of record for
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.
Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the
For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit Quad.com.
About Betty
Betty, a Quad agency, offers the best-in-class strategy, creative, design and content studios. Named after the late
View source version on businesswire.com: https://www.businesswire.com/news/home/20240502129336/en/
Media Contact
703-727-7635
quad@powellny.com
Investor Relations Contact
916-532-7074
dwpontes@quad.com
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