LensCrafters Introduces Transitions® GEN S™
A Revolutionary New Lens That Upgrades Prescription Glasses Offering Ultra-Responsiveness to Light, a Spectacular Color Palette and HD Vision at the Speed of Your Life
"Transitions® GEN S™ is an innovative lens offering for
The Transitions® research and development team behind the new lens worked hand in hand with wearers to create a dynamic lens that goes beyond expectations. In fact, when asked, 88% of wearers agreed that Transitions® GEN S™ lenses adapted so fast to light that they didn't or barely notice a change3.
Transitions ® GEN S™ is available in eight exclusive colors, the broadest color range to date. All colors have been optimized to be true to tone at all stages, offering vibrant tints across darkness levels. Transitions® GEN S™ ensures a continuous visual experience in harmony with changing light environments, blocking 100 percent UVA & UVB rays and filtering up to 32 percent of blue violet light in the clear state and up to 85 percent when activated4. While being fully clear indoors and beautifully colored outdoors, the new lens provides endless possibilities to personalize one's style with vibrant colors to coordinate with any frame.
Transitions
®
GEN S™ is set to become a key staple in the lens assortment for
About
About Transitions®
Transitions
® eyeglass lenses and shields set new standards of advanced performance to provide ever increasing visual comfort, always blocking 100% of UVA and UVB rays. Product leadership, consumer focus and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics.
-
For grey polycarbonate lenses compared to the previous generation.
- For polycarbonate & CR39 lenses across colors achieving 18% transmission at 23°C
-
133 prescription lens wearers trialed Transitions GEN S Gray 1.67 index lenses with a premium anti-reflective coating. Photochromic performance may vary across color and lens material. Wearers Test conducted by an external market research agency in the
U.S. , Q1 2023.
- For polycarbonate and CR39 lenses across colors. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018).
Media Contact:
luxottica@factorypr.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/lenscrafters-introduces-transitions-gen-s-302135774.html
SOURCE