EGGO® LAUNCHES ITS MOST PROTEIN-PACKED WAFFLES EVER & A FULLY LOADED PAIR OF CUSTOM SRGN SNEAKERS TO MATCH
NEW Eggo® Fully Loaded Waffles inspired Eggo's collab with The Surgeon to drop the first-ever Eggo Fully Loaded Kicks in two flavorful colorways: Chocolate
THE WAFFLE DROP
Eggo prides itself on helping parents beat the morning chaos by making sure the whole family is fed and fueled up for their day. That's why the brand is leveling up the breakfast game with Eggo Fully Loaded, packed with 10 grams of protein per two-waffle serving – Eggo's highest protein offering ever – and the same delicious taste fans know and love us for.
No flavor was sacrificed in the making of these protein waffles. Eggo Fully Loaded Chocolate
"From satisfying their teens' growing appetites to satisfying their teens' growing fashion obsession, parents have a lot on their plate. We're here to help them beat the chaos around what to eat and what to wear with a protein-packed collab both sneaker collectors and waffle superfans alike will be craving," said Joe Beauprez, Senior Director of Marketing for
FROM SYRUP DRIP TO SNEAKER DRIP
In a tribute to the historic waffle-sneaker connection and its influence on waffle-grid-patterned shoe soles, the brand is teaming up with sneakerhead legend and custom creator Dominic "The Surgeon" Ciambrone and SRGN to create the first-of-its-kind Eggo Fully Loaded Kicks. Just like a delicious breakfast, teens and sneakerheads alike are always hungry for the latest looks and now, fans can get their hands on both with this protein-packed collab sure to fill stomachs and turn heads.
Handcrafted in
"I'm thrilled to be part of this innovative collaboration with Eggo to help bring the essence of Fully Loaded Waffles onto the canvas of a sneaker," said Dominic "The Surgeon" Ciambrone, Founder and Creative Director, SRGN. "I grew up eating Eggo waffles for breakfast and throughout the years have seen how influential the waffle-grid soles have become in this industry, so I'm excited to put our own twist on this iconic brand. I hope the fans appreciate the craftsmanship that went into hand making these as much as they'll enjoy the new flavors."
HOW TO SHOP THE DROP
Fans will have three chances to shop the drops. Starting on
The best part? Our kicks support a great cause. Eggo knows that millions of children and teens in the
Plus, as a longtime partner and supporter of No Kid Hungry, Eggo will make an additional donation of
WHERE TO SHOP EGGO'S NEWEST ADDITIONS
Protein-loving fans can find the new Eggo Fully Loaded Waffles at retailers nationwide, available now for an SRP of
Still looking for more ways to L'Eggo with Eggo? Eggo is dropping four more fresh new flavors this spring, including:
-
Eggo Cinnamon Churro Waffles – crispy on the outside and fluffy on the inside, this new flavor taps a cinnamon sugar flavor just like the traditional Spanish treat (SRP of
$3.59 per box) -
Eggo Chocolate Chip Belgian Style Street Waffles – toaster-less deliciousness! Made with sweet brioche-style dough and real butter, these are ready-to-eat chocolate chip Belgian waffles you can just thaw and eat for a tasty grab-and-go breakfast or snack (SRP of
$5.99 per box) -
Eggo Dark Chocolate
Chip Thick and Fluffy Waffles – made with rich dark chocolate chips, pop those golden waffles in the toaster for melt-in-your-mouth goodness (SRP of$3.99 per box) -
Eggo Mixed Berry Pancakes – a light, fluffy new find that's bursting with delicious mixed berry flavor (SRP of
$3.99 per box)
For all the latest Eggo news, check us out on TikTok, Instagram, Facebook or visit leggowitheggo.com
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
About SRGN
Founded by Dominic "The Surgeon" Ciambrone, SRGN is a
About No Kid Hungry
No child should go hungry in America. But millions of kids in
*Every pair of sneakers purchased between 5/13 and 5/31 will result in a
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SOURCE Kellanova