Epson's Diane Betts Recognized by CRN on the 2024 Women of the Channel List
Betts is responsible for marketing Epson commercial products and solutions to partners in multiple routes to market. Working closely with the entire ecosystem of partners who sell and support the entire suite of Epson solutions from receipt printers to robots, she is the voice of the channel, advocating for marketing materials, content, tools, and resources that partners can use to drive demand and grow sales. Joining the team in 2018, Betts has developed several structured channel programs to establish lasting partnerships and continue to meet customer needs.
"The channel is an extension of our company, reflecting our goals and values," said Betts. "The key to success for channel partners is expanding their business within existing customers and generating new opportunities, and we make it our goal to deliver quality sales and marketing tools, and effective training and product resources needed to help them do so."
Over the past year, Betts' team worked closely with sales and partners to organize and co-sponsor customer events at Epson's headquarters to help showcase solutions for specific vertical markets, as well as develop sales and marketing resources that help partners learn, promote and sell solutions across product lines. She has also helped develop the
"It is a great privilege to honor the remarkable achievements of these women leaders in the IT channel," said
The 2024 Women of the Channel list will be featured in the June issue of
About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
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