Oracle Hospitality Hotel Merchandising Solution to be Offered to Choice Hotels International's Portfolio of Upscale Hotels
With the
Properties using Nor1 eStandby Upgrade averaged a 17% uptick in upsell revenue per transaction over booked rates
"Our mission to deliver the intelligent, intuitive technologies that customers need to operate and build lasting loyalty aligns with the commitment
Choice Hotel's Radisson Americas brands have long used Nor1 eStandby Upgrade to provide additional pre-arrival upsell opportunities based on attributes such as room views and floor level, food and beverage preferences, parking, and a myriad of other products and services a guest values. With upwards of 100 properties utilizing Nor1 eStandby Upgrade in 2023, properties averaged 17% in incremental upsell revenue over booked rates per transaction. Individual franchisee results may vary.
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Due the success of the upselling and merchandising solution, Nor1 eStandby will now be available across Choice's upscale hotels including Radisson Blu, Radisson, Cambria, the Ascend Collection and others, regardless of the franchisee or owner's existing property management system. Integrated with digital marketing channels, fully automated offers can be presented across the entire pre-arrival phase of the guest journey.
Oracle Hospitality
Oracle Hospitality brings more than 45 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability, and encourage loyalty. Cloud-based, mobile-enabled, with open APIs, Oracle's OPERA Cloud property management and distribution, Simphony point-of-sale, reporting and analytics, and Nor1 upsell solutions accelerate innovation, increase revenue, lower IT cost, and maximize operating efficiency. To learn more, please visit www.oracle.com/Hospitality.
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
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SOURCE Oracle