CHEEZ-IT® SCORES SPONSORSHIP AS THE FIRST OFFICIAL SNACK OF THE INDIANA FEVER
Cheez-It deepens its roots in sports by signing a multi-year agreement and first professional basketball sponsorship with the
Eating snacks and watching sports go hand-in-hand and Cheez-It constantly hears from sports fans that they can't be without their favorite crackers at game time. So it's only fitting that the brand is bringing flavor to women's professional basketball and every Fever game with this multi-year sponsorship, infusing its absurdly cheezy spirit into crunch time moments. Fans will see the partnership come to life with the players rocking the iconic Cheez-It logo on practice jerseys, the arena lighting up with neon orange and red LED signage takeovers and even some cheezy, delicious game time fun.
To celebrate, the brand is introducing the Cheez-It Threez-It Challenge, rewarding fans with a chance to win free Cheez-It crackers if the
"We know our Cheez-It obsessed fans go to great lengths for their favorite crackers, and sports superfans match that same obsession level when it comes to their favorite teams," said
The partnership tips off at the first home game of the season on
Don't forget to follow @CheezIt on Instagram, Facebook and TikTok, as well as @IndianaFever on your favorite social media platforms to stay in the know on all the exciting plans in store this season and beyond.
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Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
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SOURCE Kellanova