Kirin Holdings will begin online sales of "Electric Salt Spoon", a spoon that uses electricity to enhance salty and umami taste*1, on May 20
With this new business, Kirin aims to solve social issue of excessive salt intake.
- Spoons with a unique current waveform that enhances the salty and umami taste of low-sodium foods are now available online.
- Initial sales are limited to 200 units, but sales will continue after June.
This tableware-type device is equipped with technology that enhances the salty taste perceived when eating low-sodium foods by approximately 1.5 times*2,3. The technology was developed through joint research with the
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![Target and current levels of salt intake (g/day) (Graphic: Business Wire)](https://mms.businesswire.com/media/20240519949395/en/2133271/4/Graph_E.jpg)
Target and current levels of salt intake (g/day) (Graphic: Business Wire)
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The 3rd Neurostimulation Interface Research Meeting. |
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KIRIN news release on |
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Change value of evaluation regarding saltiness intensity in a sample that imitates ordinary food and a sample with 30% less salt. Tested using chopsticks equipped with Electirc Salt technology (current 0.1~0.5 mA). Thirty-one men and women aged 40-65 years |
The issue of "excessive salt intake" among Japanese people and dissatisfaction with the taste of low-sodium food
The daily salt intake of Japanese people aged 20 and over is 10.1g*4, which is much higher than the
In our questionnaire survey of persons
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Ministry of Health, |
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Ministry of Health, |
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Ministry of Health, |
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Target: Men and women aged 40-79 living in the |
"Electric Salt Spoon" addresses social issues and consumer needs
"Electric Salt Spoon" is a tableware-type device developed based on the concept of "a life with delicious food for all people to address social issues and consumer needs for low-sodium food taste.
In our survey*9, respondents
Directed at commercialization of Electric Salt, we have continued to develop tableware such as chopsticks and bowls, but we decided to first develop and market a "spoon" in consideration of the technical characteristics and the meals for which there are high consumer needs.
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Kirin Survey Period: |
Product Overview, Sales Method and Developer's Comments |
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Product | ||
Product name |
Electric Salt Spoon |
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Dimensions |
Approx. W250 x D38 x H25 (mm) |
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Weight |
Approx. 60g (excluding batteries) |
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Power Supply |
3V lithium battery (CR2) |
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Price |
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Features |
A weak electric current is passed from the tip of the spoon to the food to enhance the taste of the meal*, including salty and umami taste. We have improved the technology so that the spoon can be used naturally at the dining table and designed the device with a focus on ease of use and durability. * There are individual differences in experience. Also, the feeling may vary depending on the dish. |
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How to use |
Turn the power on with the switch on the handle of the spoon, select the desired intensity (4 levels), and use the spoon as you would a regular spoon. |
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Details |
https://electricsalt.shop.kirin.co.jp/electricsalt-spoon/product/ES-S001/ * There are certain conditions under which this product may not be used (e.g. minors and persons fitted with a pacemaker or other medical electrical device). Please check the "Safety Precautions" on the official online store or on the product box. |
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Recommendation |
It can be used with soups with lots of ingredients, curry, fried rice, food in a bowl, ramen noodles, and other meals in general. |
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Sales Method | ||
1. |
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Initial sales volume |
200 units (planned) * Please apply from the product purchase page on the official online store. * If the number of applications exceeds the number of units to be sold, sales will be conducted by lottery. |
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Application Period |
* In case of lottery sales, all applicants will be notified on |
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Shipping Schedule |
* Sales are scheduled to continue after June. We will announce it on the official Electric Salt online store in due course. |
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Start of sales |
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Developer's Comments | ||
Ai SATO Health Science Business Division, |
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People trying to reduce salt intake often stated, "I understand the importance of reducing salt intake, but it is too hard for me to continue." This prompted us to start research and development of Electric Salt in 2019, which finally led to the marketing of the product after more than 5 years.
I hope people |
Future development of "Electric Salt"
Kirin will continue to propose the development of tableware other than spoons and low-sodium food menus, and we will work with companies and local governments to expand the use of Electric Salt and its market. Electric Salt aims to provide services that enable consumers to enjoy eating healthy, delicious, and enjoyable foods and to realize a healthy and happy society.
About
(Food & Beverages businesses), Pharmaceuticals domain (Pharmaceuticals businesses), and Health Science domain (Health Science business), both in
Under the Kirin Group Vision 2027 (KV 2027), a long-term management plan launched in 2019, the Kirin Group aims to become “A global leader in CSV*, creating value across our world of Food & Beverages to Pharmaceuticals.” Going forward, the Kirin Group will continue to leverage its strengths to create both social and economic value through its businesses, with the aim of achieving sustainable growth in corporate value.
*: Creating Shared Value. Combined added value for consumers as well as for society at large.
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Press Contact
+81-3-6837-7028
https://www.kirinholdings.com/en/
kirin-cc@kirin.co.jp
Kirin Electric Salt Customer Center (in charge of Electric Salt, Health Science Division,
TEL +81-120-110-293 (Weekdays 9:00-17:00) *Except for year-end and New Year holidays (12/31-1/3)
E-mail address: support@electricsalt.shop.kirin.co.jp
Official Electric Salt website: https://electricsalt.kirin.co.jp/
E-mail address: support@electricsalt.shop.kirin.co.jp
Official website: https://electricsalt.kirin.co.jp/
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