Kraft Heinz Unveils New Canadian Brand – Pure J.L. KRAFT Dressings & Marinades – Set to Disrupt Category with Twelve Craveable Offerings
With six new-to-market flavours, Pure J.L. KRAFT is first brand in category to offer shelf-stable premium dressings and marinades made with no artificial preservatives, flavours, or colours
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Pure J.L. KRAFT Dressings & Marinades. (Photo: Business Wire)
While consumers are increasingly turning to homemade salad dressings and marinades, making them at home can be time-consuming and limit the opportunity for flavour complexity. Now, dressing aficionados no longer need to choose between simple ingredients and multi-layered taste. Pure J.L. KRAFT offerings mix simple ingredients in differentiating combinations to deliver delicious and exotic flavours. Now rolling out nationwide, Pure J.L. KRAFT launches with twelve bright and refreshing offerings, six of which are new to the Canadian salad dressing category: Pomegranate Zaatar, Honey & Shallots,
“With Pure J.L. KRAFT, we’ve created products that use simple ingredients and taste like they are homemade but offer people the bold, globally-inspired flavours they are craving and convenience they are looking for in the grocery aisle,” says
The launch of Pure J.L. KRAFT marks the third Kraft Heinz brand to launch or return to Canada in 2024, as the company prioritizes reinvigorating and expanding its Canadian footprint. Pure J.L. KRAFT underscores Kraft Heinz’s commitment to bet big on insight-driven innovation – particularly within its Taste Elevation platform – as its most prominent growth driver in
Canadians can learn more by visiting the Pure J.L. KRAFT Instagram or TikTok page @purejlkraft and can check out www.purejlkraft.com for delicious recipes to try with Pure J.L. KRAFT.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240521505488/en/
alexandra.lieberman@kraftheinz.com
Zeno Group Canada
Naomi.rushe@zenogroup.com
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