Mattel and Outright Games Launch Multi-Year Partnership to Create Series of Games for Console and PC
With forthcoming Outright Games titles all based on
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Mattel’s partnership with Outright Games underscores its strategy to deepen engagement in the digital games sector, leveraging iconic brands to create compelling experiences for a global market. (Graphic: Business Wire)
Mattel’s partnership with Outright Games underscores its strategy to deepen engagement in the digital games sector, leveraging iconic brands to create compelling experiences for a global market. In 2023,
"Mattel is moving full steam ahead in its commitment to delivering fun, innovative digital gaming experiences that will broaden the universe of its many beloved franchises for fans worldwide,” said
“At Outright Games, we pride ourselves in expanding the worlds of iconic IPs into cherished video games - working with Mattel offers a fantastic opportunity to merge our combined expertise to create engaging and accessible new video games with Mattel’s beloved global franchises,” added
Outright Games is renowned for producing high-quality games that can be enjoyed by the whole family, making it the perfect developer to bring Mattel's beloved franchises to life on gaming consoles. These games are designed to deliver a wide range of experiences, from high-speed competitive driving adventures from Matchbox™ to stories that emphasize teamwork and foster friendship from Barbie™ and Monster High™. Further details for each game, including release dates and features, will be announced in the coming months.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About Outright Games
Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licences globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s
For more information please visit: www.outrightgames.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20240522461763/en/
Media Contact:
Mattel
Casey.McDonald@Mattel.com
Outright Games
Swipe Right
outright@swiperight.gg
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