United Natural Foods Launches National Retail Media Network for Independent and Regional Grocers in Partnership with Swiftly
UNFI Media Network ™ , powered by Swiftly, will enable brands to better connect consumers with tailored promotions
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240523207180/en/
![The UNFI Media Network™, powered by Swiftly, is intended to bring cutting-edge retail technology solutions to UNFI’s extensive network of more than 30,000 retail customer locations and approximately 11,000 brand partners, to help them compete in an increasingly digital-first world. (Graphic: Business Wire)](https://mms.businesswire.com/media/20240523207180/en/2139255/4/UMN_Release_Cover.jpg)
The UNFI Media Network™, powered by Swiftly, is intended to bring cutting-edge retail technology solutions to UNFI’s extensive network of more than 30,000 retail customer locations and approximately 11,000 brand partners, to help them compete in an increasingly digital-first world. (Graphic: Business Wire)
UMN combines UNFI's expansive scale and breadth of supplier offerings with Swiftly's advanced technology platform, personalization engine, closed-loop reporting, and analytics capabilities. The goal of UMN is to empower UNFI’s retail customers to connect more meaningfully and personally with their consumers while simultaneously providing unique opportunities for UNFI suppliers to showcase their brands and build their brand equity. It is designed to enable retailers to reach their shoppers digitally while connecting to the industry’s largest collection of suppliers, who in turn, can take advantage of this platform to more effectively market directly to shoppers through the retailers in the network.
“We are thrilled to be pioneering a new chapter in the independent grocery retail channel alongside industry leader, UNFI," said
Louis Martin, UNFI’s President of Wholesale, said, “We’re excited that our partnership with Swiftly is off to a strong start. We are already engaged with many of our customers and brand partners about the value we can bring to their businesses. UMN represents a new chapter in UNFI’s ongoing commitment to support the sustainable growth of all those that we serve.”
About UNFI
UNFI is
About Swiftly
Swiftly is a leading provider of technology and retail media and technology solutions for retailers worldwide. Founded in 2018, Swiftly offers innovative solutions that drive retail engagement and enable retailers to own the digital relationship with their customer. Swiftly's Retail Tools, Mobile Platforms, Analytics Tools, and Retail Media Network enables retailers to accelerate sales and build loyalty while enabling brands to reach more shoppers and amplify campaigns using the power of 1st party data. Trusted by hundreds of iconic brands, Swiftly is democratizing retail technology and giving retailers the tools they need to compete in today's crowded marketplace. To learn more visit www.swiftly.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding the Company’s business that are not historical facts are “forward-looking statements” that involve risks and uncertainties and are based on current expectations and management estimates; actual results may differ materially. The risks and uncertainties which could impact these statements include those described in the Company’s filings under the Securities Exchange Act of 1934, as amended, including its annual report on Form 10-K for the year ended
View source version on businesswire.com: https://www.businesswire.com/news/home/20240523207180/en/
For
401-213-2160
kristyn.farahmand@unfi.com
-or-
952-828-4144
steve.j.bloomquist@unfi.com
For Media:
UNFI
215-539-1696
cdavis@unfi.com
Swiftly
5WPR
swiftly@5wpr.com
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