Designer Brands Inc. Solidifies Strong Leadership Team By Naming Sarah Crockett as Chief Marketing Officer of DSW Designer Shoe Warehouse
COLUMBUS, Ohio,
As CMO of DSW, Crockett will be responsible for overseeing the planning, development and execution of all marketing and advertising initiatives for DSW's nearly 500 U.S. store locations and e-commerce channel, DSW.com, furthering the implementation of comprehensive marketing strategies that enhance DSW's brand awareness, drive customer engagement and ensure consistent brand messaging. Crockett will report to DSW President
"I am thrilled to be joining the team at DSW at a vital time for the footwear industry and the consumer," said Crockett. "The enthusiasm in the business has led to a spark of transformation, of which I'm eager to contribute towards through my vision and passion in elevating our brands to new heights and inspire change in the world of footwear. Innovation and creativity have been at the core of DSW since day one, and I am joining a team that has an unwavering determination and shared commitment towards creating the future, together."
Crockett joins a powerful leadership team led by
"Sarah brings a wealth of experience as Chief Marketing Officer and has a proven track record of driving innovative marketing strategies that resonate with customers," said Denk. "Her leadership and vision will be instrumental in advancing DSW's presence and narrative, connecting with our customers in meaningful ways. With Sarah's efforts, we look forward to enhancing our customer engagement and further solidifying DSW's position as a leader in the footwear industry."
Crockett brings to the Company an extensive background in global full-funnel marketing and a comprehensive knowledge of brand strategy development, along with considerable experience in multi-channel and consumer-centric marketing. She most recently served as Global Chief Marketing Officer at Nature's Sunshine Products, Inc. ("NSP") where she oversaw global product development, research and development, and category positioning in addition to leadership for their two banner brands, Nature's Sunshine and Synergy Worldwide. Prior to that, she was Global Chief Marketing Officer for
Crockett currently sits on the Board of Directors for Rumpl, a sustainable and versatile outdoor blanket brand, and Stance, a sock, underwear and t-shirt brand embracing the positive message of individuality and fresh artistic design. She is a graduate of California State University with a Bachelor of Science Degree in Marketing.
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