Back by Popular Demand: HEINZ to Drop Limited-Edition Black Garlic Ranch and Harissa Aioli Sauces in Stores Nationwide
Fan-favorite flavors launch on the heels of successful in-restaurant test; marks brand’s first restaurant-to-retail launch
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![After testing six globally-inspired sauces in select restaurants last year, HEINZ brings two fan-favorite flavors to Walmart and Target stores nationwide for a limited time. (Photo: Business Wire)](https://mms.businesswire.com/media/20240604998334/en/2148806/4/KH_HEINZ_SAUCE_DROPS_Key_Visual_FINAL.jpg)
After testing six globally-inspired sauces in select restaurants last year, HEINZ brings two fan-favorite flavors to Walmart and Target stores nationwide for a limited time. (Photo: Business Wire)
Many consumers – particularly Gen Z – are hungry for more internationally-inspired flavors and cuisines.1,2 With these evolving preferences top of mind, HEINZ developed
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HEINZ Black Garlic Ranch (Walmart exclusive): a unique and smooth experience, combining the mellow, deep flavor of black garlic with the creaminess of ranch. - HEINZ Harissa Aioli (Target exclusive): a smoky roasted red pepper blend with flavorful heat and a globally inspired flair.
“Last summer, social media was buzzing when we tested our limited-edition ‘sauce drops’ in a few key restaurant chains around the country,” says
This next step in the ‘Sauce Drops’ program underscores HEINZ’s strategic approach to consumer-first innovation: leveraging Kraft Heinz’s Away from Home arm to test new offerings directly with fans before bringing them to retail. The Heinz ‘Sauce Drops’ program utilizes consumer reactions as a real-time insights-generator for the brand as it doubles down on more nuanced flavor profiles and elevated dipping experiences.
Starting today,
1FONA Global Remix 2023 Trend Report
2Datassentials Gen Z Flavor Preferences, 2021
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240604998334/en/
Bethany.Roth@zenogroup.com
Alexandra.Lieberman@KraftHeinz.com
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