Intuit QuickBooks and the National Hockey League Announce Multi-Year Canadian Partnership
The partnership will help
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Intuit QuickBooks and the
The partnership, effective immediately, will provide Intuit QuickBooks with a number of exclusive League marketing rights and designations to use in national advertising, marketing, and promotional initiatives that will help Intuit QuickBooks connect with the NHL and its fanbase.
According to a survey from Intuit QuickBooks, nearly one in three Canadians consider themselves an entrepreneur, and the NHL partnership provides a unique opportunity for QuickBooks to connect with Canadians through the official national winter sport of the country, including the growing and evolving small business population.
“A sponsorship with the NHL is an incredibly powerful opportunity for Intuit QuickBooks to foster connection and conversation with Canadians, including those who make up our small business community,” says Puja Subrun, Director of Marketing at Intuit QuickBooks,
“As we head into the Stanley Cup Final this Saturday, we are proud to welcome Intuit QuickBooks to the NHL family where we will build impactful fan-focused programs to engage our passionate fans in Canada,” said
Intuit QuickBooks and the NHL will work together to bring fans and entrepreneurs unique experiences throughout the partnership, including:
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Broadcast exposure through Digitally Enhanced Dasherboards, the League’s advanced approach to dynamic dasherboard advertising during NHL regular season and Stanley Cup® Playoffs games broadcast on
Rogers Sportsnet inCanada - The ability to activate across NHL digital platforms to engage consumers and fans
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An opportunity for Intuit QuickBooks to showcase inspiring stories of small businesses in
Canada
Stay tuned to see how Intuit QuickBooks will help NHL fans get inspired by entrepreneurship and celebrate small business growth and success.
NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks of the
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
About the NHL
The
The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL’s Hockey Is For Everyone™ initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than
Survey Methodology:
Intuit QuickBooks commissioned an online survey in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240604251008/en/
Intuit QuickBooks:
emily_stephan@intuit.com
nora.hickey@edelman.com
NHL:
bklein@nhl.com
Source: