Creative Circle Unveils 2024 Client Pulse Report: Navigating AI in the Creative and Marketing Industry
Report demonstrates AI’s already significant usage, compounded with broad opportunity for increased adoption
To develop the report,
Resounding consensuses emerged around several of the topics addressed in the survey:
- AI is now a staple in creative and marketing teams, with 82% using it to some extent and 45% using it daily or weekly.
- Leaders would like to further implement AI into their work, but 89% face barriers to increased adoption.
- The necessity of AI today is undisputed, as 83% of leaderssay they need to develop new AI skills and competencies in order to achieve their goals.
- Businesses are eager to close their AI gaps, with 66% of respondents seeking AI-specific training, hires, or consultants to upskill their teams.
“This study makes clear that marketing and creative leaders recognize AI’s extraordinary potential. But for the most part, they’re only scratching the surface,” says
Creative Circle’s insights and solutions offer an ideal set of skills and knowledge that marketing and creative teams need to realize the benefit of today’s AI technologies.
Read the full report for all the detailed findings on topics including the top AI use cases, barriers to adoption, and upskilling strategies. And, if you’re ready to harness the power of AI for your team, contact Creative Circle to tap into a wealth of resources and expertise.
About
About
Safe Harbor
Certain statements made in this news release are “forward-looking statements” within the meaning of Section 27A of the Securities Exchange Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and involve a high degree of risk and uncertainty. Forward looking statements include statements regarding our current and future support of client AI needs, claims pertaining to internal and client efficiencies created using AI tools, and statements about how marketing and creative professionals may leverage AI tools within their own organizations. All statements in this news release, other than those setting forth strictly historical information, are forward-looking statements. Forward-looking statements are not guarantees of future performance and actual results might differ materially. For a full list of risks and discussion of forward looking statements, please see our Annual Report on Form 10-K for the year ended
View source version on businesswire.com: https://www.businesswire.com/news/home/20240604162982/en/
Manager,
kculligan@creativecircle.com
Vice President, Investor Relations
Kimberly.esterkin@asgn.com
Source: Creative Circle IR